United Dairy Industry Association
Stored: United Dairy Industry Association, United Dairy Industry Association
| Type | Program |
|---|---|
| Sponsor Organization | Partnership |
| Top Organization | Partnership |
| Creation Legislation | N/A |
| Website | Website |
| Purpose | The United Dairy Industry Association (UDIA) conducts generic promotional programs for U.S. produced fluid milk and other dairy products to increase consumer demand and awareness. It aims to enhance market visibility and consumer trust in dairy products through unified marketing plans. |
| Program Start | |
| Initial Funding | |
| Duration | |
| Historic | No |
United Dairy Industry Association (UDIA) is a member-driven federation that focuses on promoting U.S. dairy products through marketing initiatives. It works to increase the consumption of dairy by executing national unified marketing plans.
Goals
- Enhance consumer demand for dairy products
- Increase awareness of the nutritional benefits of dairy
- Support dairy farmers through successful marketing strategies
Organization
UDIA operates as a federation overseen by a board comprised of dairy farmers elected by the boards of member organizations. It collaborates with state and regional dairy promotion groups to fund and implement marketing programs. Funding for UDIA comes from dairy checkoff assessments collected by member organizations.
Impact and Outcomes
UDIA has played a role in maintaining and growing dairy sales through various promotional campaigns, educational outreach, and partnerships with foodservice and retail sectors. However, the effectiveness of dairy promotion programs can be debated, with some questioning their impact on consumer behavior versus industry benefits.
Sponsor
There is no direct federal agency sponsorship as UDIA operates as a member-driven organization. However, it collaborates with entities like:
Background and History
UDIA was established to unify marketing efforts among dairy farmers across the U.S. It does not have a specific founding date in the provided references, but it has been active in coordinating dairy promotion since at least the early 2000s. Its evolution includes adapting to changing dietary guidelines and consumer trends, focusing on health and sustainability.
- There is no specific legislation cited for its creation, as it's a cooperative effort by dairy producers.
UDIA's funding comes from dairy checkoff programs where dairy farmers contribute a small portion of their milk sales. This funding mechanism is ongoing with no specified end, though it's subject to periodic review and potential changes in checkoff rates.
Implementation
UDIA implements its mission through:
- Coordinating national marketing strategies
- Educational outreach on dairy nutrition
- Working with schools, sports teams, and health professionals to promote dairy products
- There's no defined end date for UDIA as it represents an ongoing effort to support the dairy industry.
- The leader of UDIA typically holds the position of President or CEO.
See Also
External Links
- Wikipedia Article: There is no specific Wikipedia article for UDIA.
Social media
- No specific social media accounts were found for UDIA in the provided references.