Dairy Management Inc.
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Dairy Management Inc. (DMI) is a nonprofit organization funded by America's dairy farmers and importers to promote the sale and demand for dairy products. It is involved in marketing, research, and educational efforts to enhance dairy consumption both domestically and internationally.
Goals
- Increase sales and demand for dairy products
- Maintain consumer confidence in dairy foods, farms, and businesses
- Develop new dairy products and market innovations
Organization
DMI is managed by a board of directors and operates under the oversight of the U.S. Department of Agriculture (USDA). The organization is funded through a mandatory assessment on milk producers known as the dairy checkoff. DMI collaborates with various state and regional promotion organizations and has partnerships with multiple dairy industry stakeholders.
Impact and Outcomes
DMI's efforts have led to increased dairy consumption through programs like "Got Milk?" and by integrating dairy into fast food menus. However, there have been criticisms regarding the transparency of fund allocation and executive compensation. The organization has successfully promoted dairy in schools, leading to higher milk and flavored milk consumption among students.
Sponsor
- Federal Agency: Agricultural Marketing Service
Background and History
DMI was established in 1995 under the Dairy Production Stabilization Act of 1983, which authorized the national dairy checkoff program. This act created the framework for dairy farmers to collectively fund marketing and research initiatives. DMI has evolved to not only focus on domestic markets but also on international exportation of U.S. dairy products, adapting to changes in dietary trends and consumer preferences.
- Funding for DMI comes from a 15-cent per hundredweight assessment on milk producers, with dairy importers contributing 7.5 cents per hundredweight. This funding model has been in place since the program's inception, with no defined end date.
Funding controversies have included debates over executive pay and the effectiveness of checkoff programs in benefiting small dairy farmers.
Implementation
DMI executes its mission through:
- Research and development for new dairy products
- Educational campaigns about dairy nutrition
- Marketing strategies, including partnerships with food companies and school nutrition programs
- There is no defined end date for DMI, as it operates as an ongoing program to support the dairy industry.
- The current head of DMI holds the title of Chief Executive Officer.
See Also
External Links
- Website: https://www.usdairy.com/
- LinkedIn: https://www.linkedin.com/company/dairy-management-inc-/
- Wikipedia Article: wikipedia:Dairy Management Inc.