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In January 2012, it was estimated that visitors to YouTube spent an average of 15 minutes a day on the site, in contrast to the four or five hours a day spent by a typical US citizen watching television.<ref name="seabrook20120116">{{cite news |last1=Seabrook |first1=John |date=January 16, 2012 |title=Streaming Dreams |magazine=The New Yorker |url=https://www.newyorker.com/reporting/2012/01/16/120116fa_fact_seabrook?currentPage=all |access-date=January 6, 2012 |archive-date=July 2, 2014 |archive-url=https://web.archive.org/web/20140702013528/http://www.newyorker.com/reporting/2012/01/16/120116fa_fact_seabrook?currentPage=all |url-status=live }}</ref> In 2017, viewers on average watched YouTube on mobile devices for more than an hour every day.<ref>{{cite web |title=Updates from VidCon: more users, more products, more shows and much more |url=https://youtube.googleblog.com/2017/06/updates-from-vidcon-more-users-more.html |access-date=September 16, 2017 |website=Official YouTube Blog |archive-date=September 17, 2017 |archive-url=https://web.archive.org/web/20170917033123/https://youtube.googleblog.com/2017/06/updates-from-vidcon-more-users-more.html |url-status=live }}</ref>
In January 2012, it was estimated that visitors to YouTube spent an average of 15 minutes a day on the site, in contrast to the four or five hours a day spent by a typical US citizen watching television.<ref name="seabrook20120116">{{cite news |last1=Seabrook |first1=John |date=January 16, 2012 |title=Streaming Dreams |magazine=The New Yorker |url=https://www.newyorker.com/reporting/2012/01/16/120116fa_fact_seabrook?currentPage=all |access-date=January 6, 2012 |archive-date=July 2, 2014 |archive-url=https://web.archive.org/web/20140702013528/http://www.newyorker.com/reporting/2012/01/16/120116fa_fact_seabrook?currentPage=all |url-status=live }}</ref> In 2017, viewers on average watched YouTube on mobile devices for more than an hour every day.<ref>{{cite web |title=Updates from VidCon: more users, more products, more shows and much more |url=https://youtube.googleblog.com/2017/06/updates-from-vidcon-more-users-more.html |access-date=September 16, 2017 |website=Official YouTube Blog |archive-date=September 17, 2017 |archive-url=https://web.archive.org/web/20170917033123/https://youtube.googleblog.com/2017/06/updates-from-vidcon-more-users-more.html |url-status=live }}</ref>


In December 2012, two billion views were removed from the view counts of Universal and [[Sony Music Entertainment|Sony]] music videos on YouTube, prompting a claim by ''[[The Daily Dot]]'' that the views had been deleted due to a violation of the site's terms of service, which ban the use of automated processes to inflate view counts. This was disputed by ''Billboard'', which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube.<ref>{{cite web |last=Hoffberger |first=Chase |date=December 21, 2012 |title=YouTube strips Universal and Sony of 2&nbsp;billion fake views |url=https://www.dailydot.com/news/youtube-universal-sony-fake-views-black-hat/ |access-date=January 10, 2014 |work=[[The Daily Dot]] |publisher=[[Complex Media, Inc.]] |archive-date=January 11, 2014 |archive-url=https://web.archive.org/web/20140111182922/http://www.dailydot.com/news/youtube-universal-sony-fake-views-black-hat/ |url-status=live }}</ref><ref>{{cite news |last=Sabbagh |first=Dan |author-link=Dan Sabbagh |date=December 28, 2012 |title=Two billion YouTube music video views disappear ... or just migrate? |newspaper=[[The Guardian]] |url=https://www.theguardian.com/technology/2012/dec/28/youtube-video-views-disappear-migrate |access-date=January 10, 2014 |archive-date=March 7, 2023 |archive-url=https://web.archive.org/web/20230307215001/https://www.theguardian.com/technology/2012/dec/28/youtube-video-views-disappear-migrate |url-status=live }}</ref> On August 5, 2015, YouTube patched the formerly notorious behavior which caused a video's view count to freeze at "301" (later "301+") until the actual count was verified to prevent [[Click fraud|view count fraud]].<ref name="numberphile">{{cite AV media |url=https://www.youtube.com/watch?v=oIkhgagvrjI |archive-url=https://ghostarchive.org/varchive/youtube/20211221/oIkhgagvrjI |archive-date=December 21, 2021 |url-status=live |title=Why do YouTube views freeze at 301? |date=June 22, 2012 |last=Haran |first=Brady |author-link=Brady Haran |access-date=August 30, 2018 |work=[[Numberphile]] |via=YouTube}}{{cbignore}}</ref> YouTube view counts once again updated in real time.<ref>{{cite magazine |last=Snyder |first=Benjamin |date=August 6, 2015 |title=YouTube Finally Fixed This Annoying Feature |url=https://time.com/3987570/youtube-301-views/ |magazine=[[Time (magazine)|Time]] |access-date=March 26, 2017 |archive-date=February 12, 2017 |archive-url=https://web.archive.org/web/20170212192853/http://time.com/3987570/youtube-301-views/ |url-status=live }}</ref>
In December 2012, two billion views were removed from the view counts of Universal and [[Sony Music Entertainment|Sony]] music videos on YouTube, prompting a claim by ''[[The Daily Dot]]'' that the views had been deleted due to a violation of the site's terms of service, which ban the use of automated processes to inflate view counts. This was disputed by ''Billboard'', which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube.<ref>{{cite web |last=Hoffberger |first=Chase |date=December 21, 2012 |title=YouTube strips Universal and Sony of 2&nbsp;billion fake views |url=https://www.dailydot.com/news/youtube-universal-sony-fake-views-black-hat/ |access-date=January 10, 2014 |work=[[The Daily Dot]] |publisher=[[Complex Media, Inc.]] |archive-date=January 11, 2014 |archive-url=https://web.archive.org/web/20140111182922/http://www.dailydot.com/news/youtube-universal-sony-fake-views-black-hat/ |url-status=live }}</ref><ref>{{cite news |last=Sabbagh |first=Dan |author-link=Dan Sabbagh |date=December 28, 2012 |title=Two billion YouTube music video views disappear ... or just migrate? |newspaper=The Guardian |url=https://www.theguardian.com/technology/2012/dec/28/youtube-video-views-disappear-migrate |access-date=January 10, 2014 |archive-date=March 7, 2023 |archive-url=https://web.archive.org/web/20230307215001/https://www.theguardian.com/technology/2012/dec/28/youtube-video-views-disappear-migrate |url-status=live }}</ref> On August 5, 2015, YouTube patched the formerly notorious behavior which caused a video's view count to freeze at "301" (later "301+") until the actual count was verified to prevent [[Click fraud|view count fraud]].<ref name="numberphile">{{cite AV media |url=https://www.youtube.com/watch?v=oIkhgagvrjI |archive-url=https://ghostarchive.org/varchive/youtube/20211221/oIkhgagvrjI |archive-date=December 21, 2021 |url-status=live |title=Why do YouTube views freeze at 301? |date=June 22, 2012 |last=Haran |first=Brady |author-link=Brady Haran |access-date=August 30, 2018 |work=[[Numberphile]] |via=YouTube}}{{cbignore}}</ref> YouTube view counts once again updated in real time.<ref>{{cite magazine |last=Snyder |first=Benjamin |date=August 6, 2015 |title=YouTube Finally Fixed This Annoying Feature |url=https://time.com/3987570/youtube-301-views/ |magazine=[[Time (magazine)|Time]] |access-date=March 26, 2017 |archive-date=February 12, 2017 |archive-url=https://web.archive.org/web/20170212192853/http://time.com/3987570/youtube-301-views/ |url-status=live }}</ref>


Since September 2019, subscriber counts are abbreviated. Only three leading digits of channels' subscriber counts are indicated publicly, compromising the function of third-party real-time indicators such as that of [[Social Blade]]. Exact counts remain available to channel operators inside YouTube Studio.<ref>{{cite web |year=2019 |title=Abbreviated public-facing subscriber counts |url=https://youtube-eng.googleblog.com/2019/08/abbreviated-public-facing-subscriber.html |website=YouTube Engineering and Developers Blog |language=en |access-date=April 9, 2021 |archive-date=April 13, 2021 |archive-url=https://web.archive.org/web/20210413152915/https://youtube-eng.googleblog.com/2019/08/abbreviated-public-facing-subscriber.html |url-status=dead}}</ref>
Since September 2019, subscriber counts are abbreviated. Only three leading digits of channels' subscriber counts are indicated publicly, compromising the function of third-party real-time indicators such as that of [[Social Blade]]. Exact counts remain available to channel operators inside YouTube Studio.<ref>{{cite web |year=2019 |title=Abbreviated public-facing subscriber counts |url=https://youtube-eng.googleblog.com/2019/08/abbreviated-public-facing-subscriber.html |website=YouTube Engineering and Developers Blog |language=en |access-date=April 9, 2021 |archive-date=April 13, 2021 |archive-url=https://web.archive.org/web/20210413152915/https://youtube-eng.googleblog.com/2019/08/abbreviated-public-facing-subscriber.html |url-status=dead}}</ref>