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Created page with "The '''Cattlemen's Beef Board (CBB)''' is the administrative body for the Beef Checkoff Program, aimed at enhancing beef demand. == Mission == The mission of the Cattlemen's Beef Board (CBB) is to increase demand for beef by investing resources in promotion, research, and education. CBB works to improve consumer perceptions of beef, develop new markets, enhance existing ones, and conduct research to ensure beef's safety, nutritional benefits, and culinary versatility ar..."