United Sorghum Checkoff Program

Stored: United Sorghum Checkoff Program

United Sorghum Checkoff Program Type: Non-profit Parent organization: Agricultural Marketing Service Top organization: Department of Agriculture Employees: Executive: Norma Ritz Johnson, Executive Director Budget: Approximately $6 million annually (based on assessments) Address: 4201 N. Interstate 27, Lubbock, TX 79403 Website: https://www.sorghumcheckoff.com Creation Legislation: Commodity Promotion, Research, and Information Act of 1996 Wikipedia: United Sorghum Checkoff Program

United Sorghum Checkoff Program [{"name":"United Sorghum Checkoff Program","title":"\u003Ca class=\"mw-selflink selflink\"\u003EUnited Sorghum Checkoff Program\u003C\/a\u003E","lat":33.5779,"lon":-101.8552,"otherValues":{"HeadquartersAddress":"4201 N. Interstate 27, Lubbock, TX 79403"}}] This map created from a Cargo query ()

Mission United Sorghum Checkoff Program boosts sorghum demand via research and education, highlighting its benefits to improve grower profitability.

Services Research; Promotion; Education

Regulations

United Sorghum Checkoff Program (USCP) is a non-profit organization dedicated to enhancing the market for sorghum in the U.S. through promotion, research, and educational initiatives, funded by an assessment on sorghum producers.

Official Site

Mission

The mission of the United Sorghum Checkoff Program is to drive demand for sorghum by promoting its health benefits, culinary versatility, and sustainability. USCP works to increase the profitability of sorghum growers by expanding markets, improving production practices, and educating consumers and stakeholders about sorghum.

Parent organization

The United Sorghum Checkoff Program operates under the oversight of the Agricultural Marketing Service (AMS) within the United States Department of Agriculture (USDA).

Legislation

USCP was established under the authority of the Commodity Promotion, Research, and Information Act of 1996, which allows for the creation of commodity promotion boards.

Partners

• Sorghum producers and industry stakeholders
• Research institutions
• Educational organizations

Number of employees

The number of employees is not publicly specified.

Organization structure

USCP is governed by a 13-member board composed of sorghum growers from various states, including:

• Board of Directors with elected positions based on production levels.
• Committees such as Research, Promotion, and Education, focusing on specific aspects of the program.

List of programs

• Leadership Sorghum for developing industry leaders
• Sorghum Nutrition Education
• Research into Sorghum's Environmental Benefits
• Market Development Initiatives

Last total enacted budget

The program generates about $6 million annually from assessments at 0.6% of the net market value of grain sorghum and 0.35% of forage sorghum.

Leader

Norma Ritz Johnson serves as the Executive Director of the United Sorghum Checkoff Program.

Services provided

USCP provides services like funding research into sorghum varieties, uses, and sustainability; creating promotional materials to increase consumer awareness; offering educational programs that highlight sorghum's role in nutrition and agriculture; and supporting international market development for sorghum products.

Regulations overseen

The USCP does not oversee regulations but operates within the framework set by AMS for commodity promotion boards.

Headquarters address

4201 N. Interstate 27, Lubbock, TX 79403

Website

https://www.sorghumcheckoff.com

Wikipedia article

There is no specific Wikipedia article for the United Sorghum Checkoff Program; however, information might be found under topics related to agricultural promotion boards or sorghum in the U.S.