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From September through October 2010, the company began rolling out "New Twitter", an entirely revamped edition of twitter.com. Changes included the ability to see pictures and videos without leaving Twitter itself by clicking on individual tweets which contain links to images and clips from a variety of supported websites, including YouTube and [[Flickr]], and a complete overhaul of the interface.<ref name=":4" /> In 2019, Twitter was announced to be the 10th most downloaded mobile app of the decade, from 2010 to 2019.<ref name=":4">{{Cite web |last=Rayome |first=Alison DeNisco |title=Facebook was the most-downloaded app of the decade |url=https://www.cnet.com/news/10-most-downloaded-apps-of-the-decade-facebook-dominated-2010-2019/ |url-status=live |archive-url=https://web.archive.org/web/20191218120846/https://www.cnet.com/news/10-most-downloaded-apps-of-the-decade-facebook-dominated-2010-2019/ |archive-date=December 18, 2019 |access-date=December 18, 2019 |publisher=CNET}}</ref>
From September through October 2010, the company began rolling out "New Twitter", an entirely revamped edition of twitter.com. Changes included the ability to see pictures and videos without leaving Twitter itself by clicking on individual tweets which contain links to images and clips from a variety of supported websites, including YouTube and [[Flickr]], and a complete overhaul of the interface.<ref name=":4" /> In 2019, Twitter was announced to be the 10th most downloaded mobile app of the decade, from 2010 to 2019.<ref name=":4">{{Cite web |last=Rayome |first=Alison DeNisco |title=Facebook was the most-downloaded app of the decade |url=https://www.cnet.com/news/10-most-downloaded-apps-of-the-decade-facebook-dominated-2010-2019/ |url-status=live |archive-url=https://web.archive.org/web/20191218120846/https://www.cnet.com/news/10-most-downloaded-apps-of-the-decade-facebook-dominated-2010-2019/ |archive-date=December 18, 2019 |access-date=December 18, 2019 |publisher=CNET}}</ref>


On March 21, 2012, Twitter celebrated its sixth birthday by announcing that it had 140 million users, a 40% rise from September 2011, who were sending 340 million tweets per day.<ref>{{Cite web |date=March 21, 2012 |title=Twitter Says It Has 140 Million Users |url=http://mashable.com/2012/03/21/twitter-has-140-million-users/ |url-status=live |archive-url=https://web.archive.org/web/20190502191640/https://mashable.com/2012/03/21/twitter-has-140-million-users/ |archive-date=May 2, 2019 |access-date=March 21, 2012 |website=Mashable}}</ref><ref>{{Cite web |date=December 18, 2012 |title=Twitter Now Has More Than 200 Million Monthly Active Users |url=http://mashable.com/2012/12/18/twitter-200-million-active-users/ |url-status=live |archive-url=https://web.archive.org/web/20180714164943/https://mashable.com/2012/12/18/twitter-200-million-active-users/ |archive-date=July 14, 2018 |access-date=December 18, 2012 |website=Mashable}}</ref> On June 5, 2012, a modified logo was unveiled through the company blog, removing the text to showcase the slightly redesigned bird as the sole symbol of Twitter.<ref>{{Cite web |last=Rodriguez |first=Salvador |date=June 6, 2012 |title=Twitter flips the bird, adopts new logo |url=https://latimes.com/business/technology/la-fi-tn-twitter-new-bird-20120606%2C0%2C2138652.story |url-status=dead |archive-url=https://web.archive.org/web/20120712062434/http://www.latimes.com/business/technology/la-fi-tn-twitter-new-bird-20120606%2C0%2C2138652.story |archive-date=July 12, 2012 |access-date=May 5, 2017 |website=[[Los Angeles Times]]}}</ref><ref>{{Cite magazine |last=Gilbertson |first=Scott |date=June 8, 2012 |title=Twitter's New Logo Inspires Parodies, CSS Greatness |url=https://www.wired.com/2012/06/twitters-new-logo-inspires-parodies-css-greatness/ |url-status=live |archive-url=https://web.archive.org/web/20181106203523/https://www.wired.com/2012/06/twitters-new-logo-inspires-parodies-css-greatness/ |archive-date=November 6, 2018 |access-date=May 5, 2017 |magazine=Wired}}</ref> On December 18, 2012, Twitter announced it had surpassed 200 million [[monthly active users]].{{Citation needed|date=November 2024}}  In September 2013, the company's data showed that 200 million users sent over 400 million tweets daily, with nearly 60% of tweets sent from mobile devices.<ref>{{Cite news |last=Moore |first=Heidi |date=September 12, 2013 |title=Twitter files for IPO in first stage of stock market launch |url=https://www.theguardian.com/technology/2013/sep/12/twitter-ipo-stock-market-launch?CMP=EMCNEWEML6619I2&et_cid=48826&et_rid=7107573&Linkid=http%3a%2f%2fwww.theguardian.com%2ftechnology%2f2013%2fsep%2f12%2ftwitter-ipo-stock-market-launch |url-status=live |archive-url=https://web.archive.org/web/20190801075059/https://www.theguardian.com/technology/2013/sep/12/twitter-ipo-stock-market-launch?CMP=EMCNEWEML6619I2&et_cid=48826&et_rid=7107573&Linkid=http%3a%2f%2fwww.theguardian.com%2ftechnology%2f2013%2fsep%2f12%2ftwitter-ipo-stock-market-launch |archive-date=August 1, 2019 |access-date=September 13, 2013 |work=The Guardian}}</ref>
On March 21, 2012, Twitter celebrated its sixth birthday by announcing that it had 140 million users, a 40% rise from September 2011, who were sending 340 million tweets per day.<ref>{{Cite web |date=March 21, 2012 |title=Twitter Says It Has 140 Million Users |url=http://mashable.com/2012/03/21/twitter-has-140-million-users/ |url-status=live |archive-url=https://web.archive.org/web/20190502191640/https://mashable.com/2012/03/21/twitter-has-140-million-users/ |archive-date=May 2, 2019 |access-date=March 21, 2012 |website=Mashable}}</ref><ref>{{Cite web |date=December 18, 2012 |title=Twitter Now Has More Than 200 Million Monthly Active Users |url=http://mashable.com/2012/12/18/twitter-200-million-active-users/ |url-status=live |archive-url=https://web.archive.org/web/20180714164943/https://mashable.com/2012/12/18/twitter-200-million-active-users/ |archive-date=July 14, 2018 |access-date=December 18, 2012 |website=Mashable}}</ref> On June 5, 2012, a modified logo was unveiled through the company blog, removing the text to showcase the slightly redesigned bird as the sole symbol of Twitter.<ref>{{Cite web |last=Rodriguez |first=Salvador |date=June 6, 2012 |title=Twitter flips the bird, adopts new logo |url=https://latimes.com/business/technology/la-fi-tn-twitter-new-bird-20120606%2C0%2C2138652.story |url-status=dead |archive-url=https://web.archive.org/web/20120712062434/http://www.latimes.com/business/technology/la-fi-tn-twitter-new-bird-20120606%2C0%2C2138652.story |archive-date=July 12, 2012 |access-date=May 5, 2017 |website=Los Angeles Times}}</ref><ref>{{Cite magazine |last=Gilbertson |first=Scott |date=June 8, 2012 |title=Twitter's New Logo Inspires Parodies, CSS Greatness |url=https://www.wired.com/2012/06/twitters-new-logo-inspires-parodies-css-greatness/ |url-status=live |archive-url=https://web.archive.org/web/20181106203523/https://www.wired.com/2012/06/twitters-new-logo-inspires-parodies-css-greatness/ |archive-date=November 6, 2018 |access-date=May 5, 2017 |magazine=Wired}}</ref> On December 18, 2012, Twitter announced it had surpassed 200 million [[monthly active users]].{{Citation needed|date=November 2024}}  In September 2013, the company's data showed that 200 million users sent over 400 million tweets daily, with nearly 60% of tweets sent from mobile devices.<ref>{{Cite news |last=Moore |first=Heidi |date=September 12, 2013 |title=Twitter files for IPO in first stage of stock market launch |url=https://www.theguardian.com/technology/2013/sep/12/twitter-ipo-stock-market-launch?CMP=EMCNEWEML6619I2&et_cid=48826&et_rid=7107573&Linkid=http%3a%2f%2fwww.theguardian.com%2ftechnology%2f2013%2fsep%2f12%2ftwitter-ipo-stock-market-launch |url-status=live |archive-url=https://web.archive.org/web/20190801075059/https://www.theguardian.com/technology/2013/sep/12/twitter-ipo-stock-market-launch?CMP=EMCNEWEML6619I2&et_cid=48826&et_rid=7107573&Linkid=http%3a%2f%2fwww.theguardian.com%2ftechnology%2f2013%2fsep%2f12%2ftwitter-ipo-stock-market-launch |archive-date=August 1, 2019 |access-date=September 13, 2013 |work=The Guardian}}</ref>


In April 2014, Twitter underwent a redesign that made the site resemble Facebook somewhat, with a profile picture and biography in a column left to the timeline, and a full-width header image with [[parallax scrolling]] effect.{{efn|It is not documented whether the parallax scrolling effect was added with the redesign in April 2014 or subsequently.}}<ref>{{Cite web |last=Savov |first=Vlad |date=April 8, 2014 |title=Twitter redesign looks a lot like Facebook |url=https://www.theverge.com/2014/4/8/5593102/twitter-web-profile-redesign |url-status=live |archive-url=https://web.archive.org/web/20210310054451/https://www.theverge.com/2014/4/8/5593102/twitter-web-profile-redesign |archive-date=March 10, 2021 |access-date=March 1, 2021 |website=The Verge}}</ref> Late in 2015, it became apparent that growth had slowed, according to Fortune,<ref>{{Cite web |last=Ingram |first=Matthew |date=October 25, 2015 |title=What if the Twitter growth everyone is hoping for never comes? |url=http://fortune.com/2015/10/29/twitter-growth/ |url-status=live |archive-url=https://web.archive.org/web/20191106173515/https://fortune.com/2015/10/29/twitter-growth/ |archive-date=November 6, 2019 |access-date=September 23, 2016 |magazine=Fortune}}</ref> Business Insider,<ref>{{Cite web |last1=Beaver |first1=Laurie |last2=Boland |first2=Margaret |date=October 28, 2015 |title=Twitter user growth continues to stall |url=http://www.businessinsider.com/twitter-user-growth-continues-to-stall-2015-10 |url-status=live |archive-url=https://web.archive.org/web/20191106173513/https://www.businessinsider.com/twitter-user-growth-continues-to-stall-2015-10 |archive-date=November 6, 2019 |access-date=September 23, 2016 |website=Business Insider}}</ref> Marketing Land<ref>{{Cite web |last=Beck |first=Martin |date=October 27, 2015 |title=Revenue Is Up, But Twitter Is Still Struggling In Slow Growth Mode |url=http://marketingland.com/revenue-is-up-but-twitter-still-struggling-in-slow-growth-mode-148852 |url-status=live |archive-url=https://web.archive.org/web/20160730014029/http://marketingland.com/revenue-is-up-but-twitter-still-struggling-in-slow-growth-mode-148852 |archive-date=July 30, 2016 |access-date=September 23, 2016 |publisher=Marketing Land}}</ref> and other news websites including Quartz (in 2016).<ref>{{Cite news |last=Truong |first=Alice |date=February 10, 2016 |title=Twitter now has a problem that's way worse than slow user growth |url=http://qz.com/614607/twitter-now-has-a-problem-thats-way-worse-than-slow-user-growth/ |url-status=live |archive-url=https://web.archive.org/web/20191106173521/https://qz.com/614607/twitter-now-has-a-problem-thats-way-worse-than-slow-user-growth/ |archive-date=November 6, 2019 |access-date=September 23, 2016 |work=Quartz}}</ref> In 2019, Twitter released another redesign of its user interface.<ref>{{Cite web |title=Like It or Not, You're Getting Twitter's Redesigned Website Soon |url=https://www.pcmag.com/news/like-it-or-not-youre-getting-twitters-redesigned-website-soon |url-status=live |archive-url=https://web.archive.org/web/20210317123902/https://www.pcmag.com/news/like-it-or-not-youre-getting-twitters-redesigned-website-soon |archive-date=March 17, 2021 |access-date=August 25, 2020 |website=PC Magazine}}</ref> {{As of|2019||alt=By the start of 2019}}, Twitter had more than 330 million monthly active users.<ref name="Twitter">{{Cite news |last=Molina |first=Brett |date=October 26, 2017 |title=Twitter overcounted active users since 2014, shares surge on profit hopes |url=https://www.usatoday.com/story/tech/news/2017/10/26/twitter-overcounted-active-users-since-2014-shares-surge/801968001/ |url-status=live |archive-url=https://web.archive.org/web/20200101193653/https://www.usatoday.com/story/tech/news/2017/10/26/twitter-overcounted-active-users-since-2014-shares-surge/801968001/ |archive-date=January 1, 2020 |access-date=December 2, 2017 |work=USA Today}}</ref> Twitter then experienced considerable growth during the [[COVID-19 pandemic]] in 2020.<ref>{{Cite web |title=Q2 2020 Letter to Shareholders, July 23, 2020, @TwitterIR |url=https://s22.q4cdn.com/826641620/files/doc_financials/2020/q2/Q2-2020-Shareholder-Letter.pdf |url-status=dead |archive-url=https://web.archive.org/web/20211022023311/https://s22.q4cdn.com/826641620/files/doc_financials/2020/q2/Q2-2020-Shareholder-Letter.pdf |archive-date=October 22, 2021 |access-date=March 14, 2022 |via=Twitter}}</ref> The platform also was increasingly used for [[Misinformation related to the COVID-19 pandemic|misinformation related to the pandemic]].<ref>{{Cite web |date=July 29, 2020 |title=Full Page Reload |url=https://spectrum.ieee.org/twitter-bots-are-spreading-massive-amounts-of-covid-19-misinformation |url-status=live |archive-url=https://web.archive.org/web/20210103023130/https://spectrum.ieee.org/tech-talk/telecom/internet/twitter-bots-are-spreading-massive-amounts-of-covid-19-misinformation |archive-date=January 3, 2021 |access-date=August 26, 2020 |website=IEEE Spectrum: Technology, Engineering, and Science News}}</ref> Twitter started marking tweets which contained misleading information, and adding links to fact-checks.<ref name="Roth-2020">{{Cite web |last1=Roth |first1=Yoel |last2=Pickles |first2=Nick |date=May 11, 2020 |title=Updating our Approach to Misleading Information |url=https://blog.twitter.com/en_us/topics/product/2020/updating-our-approach-to-misleading-information.html |url-status=live |archive-url=https://web.archive.org/web/20210228043728/https://blog.twitter.com/en_us/topics/product/2020/updating-our-approach-to-misleading-information.html |archive-date=February 28, 2021 |access-date=May 28, 2020 |via=Twitter}}</ref>  
In April 2014, Twitter underwent a redesign that made the site resemble Facebook somewhat, with a profile picture and biography in a column left to the timeline, and a full-width header image with [[parallax scrolling]] effect.{{efn|It is not documented whether the parallax scrolling effect was added with the redesign in April 2014 or subsequently.}}<ref>{{Cite web |last=Savov |first=Vlad |date=April 8, 2014 |title=Twitter redesign looks a lot like Facebook |url=https://www.theverge.com/2014/4/8/5593102/twitter-web-profile-redesign |url-status=live |archive-url=https://web.archive.org/web/20210310054451/https://www.theverge.com/2014/4/8/5593102/twitter-web-profile-redesign |archive-date=March 10, 2021 |access-date=March 1, 2021 |website=The Verge}}</ref> Late in 2015, it became apparent that growth had slowed, according to Fortune,<ref>{{Cite web |last=Ingram |first=Matthew |date=October 25, 2015 |title=What if the Twitter growth everyone is hoping for never comes? |url=http://fortune.com/2015/10/29/twitter-growth/ |url-status=live |archive-url=https://web.archive.org/web/20191106173515/https://fortune.com/2015/10/29/twitter-growth/ |archive-date=November 6, 2019 |access-date=September 23, 2016 |magazine=Fortune}}</ref> Business Insider,<ref>{{Cite web |last1=Beaver |first1=Laurie |last2=Boland |first2=Margaret |date=October 28, 2015 |title=Twitter user growth continues to stall |url=http://www.businessinsider.com/twitter-user-growth-continues-to-stall-2015-10 |url-status=live |archive-url=https://web.archive.org/web/20191106173513/https://www.businessinsider.com/twitter-user-growth-continues-to-stall-2015-10 |archive-date=November 6, 2019 |access-date=September 23, 2016 |website=Business Insider}}</ref> Marketing Land<ref>{{Cite web |last=Beck |first=Martin |date=October 27, 2015 |title=Revenue Is Up, But Twitter Is Still Struggling In Slow Growth Mode |url=http://marketingland.com/revenue-is-up-but-twitter-still-struggling-in-slow-growth-mode-148852 |url-status=live |archive-url=https://web.archive.org/web/20160730014029/http://marketingland.com/revenue-is-up-but-twitter-still-struggling-in-slow-growth-mode-148852 |archive-date=July 30, 2016 |access-date=September 23, 2016 |publisher=Marketing Land}}</ref> and other news websites including Quartz (in 2016).<ref>{{Cite news |last=Truong |first=Alice |date=February 10, 2016 |title=Twitter now has a problem that's way worse than slow user growth |url=http://qz.com/614607/twitter-now-has-a-problem-thats-way-worse-than-slow-user-growth/ |url-status=live |archive-url=https://web.archive.org/web/20191106173521/https://qz.com/614607/twitter-now-has-a-problem-thats-way-worse-than-slow-user-growth/ |archive-date=November 6, 2019 |access-date=September 23, 2016 |work=Quartz}}</ref> In 2019, Twitter released another redesign of its user interface.<ref>{{Cite web |title=Like It or Not, You're Getting Twitter's Redesigned Website Soon |url=https://www.pcmag.com/news/like-it-or-not-youre-getting-twitters-redesigned-website-soon |url-status=live |archive-url=https://web.archive.org/web/20210317123902/https://www.pcmag.com/news/like-it-or-not-youre-getting-twitters-redesigned-website-soon |archive-date=March 17, 2021 |access-date=August 25, 2020 |website=PC Magazine}}</ref> {{As of|2019||alt=By the start of 2019}}, Twitter had more than 330 million monthly active users.<ref name="Twitter">{{Cite news |last=Molina |first=Brett |date=October 26, 2017 |title=Twitter overcounted active users since 2014, shares surge on profit hopes |url=https://www.usatoday.com/story/tech/news/2017/10/26/twitter-overcounted-active-users-since-2014-shares-surge/801968001/ |url-status=live |archive-url=https://web.archive.org/web/20200101193653/https://www.usatoday.com/story/tech/news/2017/10/26/twitter-overcounted-active-users-since-2014-shares-surge/801968001/ |archive-date=January 1, 2020 |access-date=December 2, 2017 |work=USA Today}}</ref> Twitter then experienced considerable growth during the [[COVID-19 pandemic]] in 2020.<ref>{{Cite web |title=Q2 2020 Letter to Shareholders, July 23, 2020, @TwitterIR |url=https://s22.q4cdn.com/826641620/files/doc_financials/2020/q2/Q2-2020-Shareholder-Letter.pdf |url-status=dead |archive-url=https://web.archive.org/web/20211022023311/https://s22.q4cdn.com/826641620/files/doc_financials/2020/q2/Q2-2020-Shareholder-Letter.pdf |archive-date=October 22, 2021 |access-date=March 14, 2022 |via=Twitter}}</ref> The platform also was increasingly used for [[Misinformation related to the COVID-19 pandemic|misinformation related to the pandemic]].<ref>{{Cite web |date=July 29, 2020 |title=Full Page Reload |url=https://spectrum.ieee.org/twitter-bots-are-spreading-massive-amounts-of-covid-19-misinformation |url-status=live |archive-url=https://web.archive.org/web/20210103023130/https://spectrum.ieee.org/tech-talk/telecom/internet/twitter-bots-are-spreading-massive-amounts-of-covid-19-misinformation |archive-date=January 3, 2021 |access-date=August 26, 2020 |website=IEEE Spectrum: Technology, Engineering, and Science News}}</ref> Twitter started marking tweets which contained misleading information, and adding links to fact-checks.<ref name="Roth-2020">{{Cite web |last1=Roth |first1=Yoel |last2=Pickles |first2=Nick |date=May 11, 2020 |title=Updating our Approach to Misleading Information |url=https://blog.twitter.com/en_us/topics/product/2020/updating-our-approach-to-misleading-information.html |url-status=live |archive-url=https://web.archive.org/web/20210228043728/https://blog.twitter.com/en_us/topics/product/2020/updating-our-approach-to-misleading-information.html |archive-date=February 28, 2021 |access-date=May 28, 2020 |via=Twitter}}</ref>  
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