National Watermelon Promotion Board

Stored: National Watermelon Promotion Board

National Watermelon Promotion Board Type: Non-profit Parent organization: Agricultural Marketing Service Top organization: Employees: Executive: Not publicly disclosed Budget: $6.2 million (2019 assessment income) Address: 1321 Sundial Point, Winter Springs, FL 32708 Website: https://www.watermelon.org Creation Legislation: Watermelon Research and Promotion Act Wikipedia: National Watermelon Promotion Board

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Mission The NWPB aims to increase consumer demand for watermelon through promotion, research, and educational programs that highlight the health benefits, culinary versatility, and enjoyment of watermelon.

Services Promotion; Research; Nutrition Education

Regulations

National Watermelon Promotion Board (NWPB) is a non-profit organization established to promote, research, and educate about watermelons in the United States. It is funded by assessments on watermelon producers, handlers, and importers.

Official Site

Mission

The mission of the National Watermelon Promotion Board is to enhance the market for watermelons by showcasing their nutritional benefits, encouraging innovative uses in cuisine, and promoting their consumption through various marketing and educational efforts.

Parent organization

NWPB operates under the oversight of the Agricultural Marketing Service (AMS) within the United States Department of Agriculture (USDA).

Legislation

The board was created through the Watermelon Research and Promotion Act, which provides the legal framework for such commodity promotion boards.

Partners

• Watermelon growers, shippers, and importers
• Retail and foodservice industry
• Health and nutrition advocates

Number of employees

The number of employees is not publicly specified.

Organization structure

The NWPB is governed by a board composed of industry members including producers, handlers, importers, and one public member. The structure includes:

• Executive Committee
• Marketing Committee
• Research and Nutrition Committee

List of programs

• Watermelon Nutrition Education
• Retail and Foodservice Promotion
• Watermelon Research Initiatives
• Consumer and Industry Events

Last total enacted budget

In 2019, the NWPB had an assessment income of approximately $6.2 million.

Leader

The executive leadership of NWPB is not publicly disclosed on their website.

Services provided

The NWPB provides services like promotional campaigns to increase watermelon consumption, research into the health benefits of watermelon, educational resources for both industry professionals and consumers, and support for culinary applications of watermelon.

Regulations overseen

The NWPB does not oversee regulations but operates within the framework set by AMS for commodity promotion boards.

Headquarters address

1321 Sundial Point, Winter Springs, FL 32708

Website

https://www.watermelon.org

Wikipedia article

There is no specific Wikipedia article for the National Watermelon Promotion Board; however, information might be found under topics related to agricultural promotion boards or watermelon industry in the U.S.