National Potato Promotion Board

Stored: National Potato Promotion Board

National Potato Promotion Board Type: Non-profit Parent organization: Agricultural Marketing Service Top organization: Department of Agriculture Employees: Executive: Blair Richardson, President and CEO Budget: More than $6 million annually (as of 2016) Address: 4949 S Syracuse St., Suite 440, Denver, CO 80237 Website: https://potatoesusa.com/ Creation Legislation: Potato Research and Promotion Act Wikipedia: National Potato Promotion Board

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Mission Potatoes USA boosts U.S. potato demand via marketing, research, and education globally.

Services Marketing; Research; Nutrition Education

Regulations

National Potato Promotion Board (Potatoes USA) is a non-profit organization tasked with enhancing the market for U.S. potatoes. Funded through an industry assessment, it works on promotion, research, and education to increase the consumption of potatoes.

Official Site

Mission

The mission of the National Potato Promotion Board is to promote the nutritional value and culinary versatility of U.S. potatoes, thereby strengthening demand both in the U.S. and abroad. This is achieved through innovative marketing campaigns, research into potato health benefits, and educational outreach to consumers and industry professionals.

Parent organization

The National Potato Promotion Board operates under the oversight of the Agricultural Marketing Service (AMS) within the United States Department of Agriculture (USDA).

Legislation

The board was created under the authority of the Potato Research and Promotion Act, which allows for such commodity boards to be established.

Partners

• Potato growers and importers
• Retail and foodservice sectors
• Health and nutrition organizations

Number of employees

The number of employees is not publicly specified.

Organization structure

The board is managed by a group of appointed members from the potato industry, with:

• Executive Committee
• Marketing Committee
• Research and Nutrition Committee

List of programs

• Health and Nutrition Research
• Marketing and Promotion Campaigns
• International Market Development
• Educational Programs for Consumers and Professionals

Last total enacted budget

The board had access to more than $6 million in USDA funding annually as of 2016.

Leader

Blair Richardson serves as the President and CEO of Potatoes USA.

Services provided

The board provides services aimed at increasing potato consumption, such as developing and executing marketing strategies, conducting research on potato nutrition, organizing promotional events, and providing educational resources that highlight potatoes' health benefits and culinary uses.

Regulations overseen

The board does not oversee regulations but operates within the framework set by AMS for commodity promotion boards.

Headquarters address

4949 S Syracuse St., Suite 440, Denver, CO 80237

Website

https://potatoesusa.com/

Wikipedia article

There is no specific Wikipedia article for the National Potato Promotion Board; however, information might be found under topics related to agricultural promotion boards or potato industry in the U.S.