Mango Board
Stored: Mango Board
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 | It has been suggested that this article be merged with National Mango Board. (Discuss) Proposed since February 2025. |
National Mango Board (NMB) is tasked with promoting the sale and consumption of fresh mangos in the United States. The board works to build brand equity for mangos, support mango growers, importers, and the mango industry through various promotional, research, and consumer education efforts.
Mission
The National Mango Board's mission is to drive demand for mangos by engaging in comprehensive marketing strategies, conducting research to improve mango quality and usage, and educating consumers on the nutritional and culinary benefits of mangos. NMB seeks to make mango a household staple by showcasing its versatility in diets.[1]
Parent organization
The NMB operates under the Agricultural Marketing Service (AMS) of the United States Department of Agriculture (USDA), which oversees many commodity promotion programs.[2]
Legislation
The board was established under the Commodity Promotion, Research, and Information Act of 1996, which authorizes the creation of commodity boards to promote specific agricultural products.[3]
Partners
- Mango producers and importers
- Retailers and food service providers
- Nutritionists and health organizations
- Educational institutions for research[4]
Number of employees
The board consists of 18 members, appointed by the USDA Secretary, representing various segments of the mango industry.
Organization structure
The board includes members from different sectors of the mango supply chain, ensuring diverse perspectives in decision-making.
Leader
The board is led by a Chair, elected by the members to oversee operations and represent the board.
Divisions
While there are no formal divisions, the board operates through:
- Committees focusing on marketing, research, and industry relations.
List of programs
- Marketing campaigns highlighting mango's health benefits and culinary uses
- Research into mango quality, nutrition, and sustainability
- Educational programs for both consumers and industry professionals
Last total enacted budget
The NMB manages an annual budget of approximately $6.7 million, funded by assessments on mango imports and domestic shipments.[5]
Staff
The board does not have dedicated staff; it is supported by AMS employees and may contract external services for specific projects.
Funding
Funding for the NMB comes from mandatory assessments on domestic handlers and importers of mangos, currently set at $0.0075 per pound.
Services provided
The NMB provides services aimed at increasing mango consumption, supporting industry growth, and improving the quality and perception of mangos among consumers through marketing, research, and educational initiatives.
Regulations overseen
While not directly overseeing regulations, the NMB's activities are subject to USDA oversight to ensure compliance with the Commodity Promotion, Research, and Information Act.
Headquarters address
3010 LBJ Freeway, Suite 1175, Dallas, TX 75234, United States
History
Since its establishment in 2004, the National Mango Board has been pivotal in increasing mango consumption in the U.S., adapting to consumer trends and promoting mango as both a healthy and versatile fruit.[6]
External links
References
- ↑ National Mango Board. "Who We Are". National Mango Board, https://www.mango.org/who-we-are (accessed February 8, 2025).
- ↑ USDA Agricultural Marketing Service. "About AMS". USDA AMS, https://www.ams.usda.gov/about-ams (accessed February 8, 2025).
- ↑ USDA Agricultural Marketing Service. "National Mango Board". USDA AMS, https://www.ams.usda.gov/rules-regulations/mango-board (accessed February 8, 2025).
- ↑ National Mango Board. "Our Partnerships". National Mango Board, https://www.mango.org/our-partnerships (accessed February 8, 2025).
- ↑ Posts found on X discussing NMB's annual budget.
- ↑ National Mango Board. "History". National Mango Board, https://www.mango.org/history (accessed February 8, 2025).