National Dairy Promotion and Research Board
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National Dairy Promotion and Research Board (NDB) is a non-profit organization established to enhance the market for U.S. dairy products through strategic promotion, research, and educational initiatives. It operates under the dairy checkoff program, where funds are collected from dairy farmers to finance these efforts.
Mission
The mission of the National Dairy Promotion and Research Board is to expand the use of dairy products by fostering consumer demand both domestically and internationally. This is achieved through comprehensive promotion strategies, cutting-edge research, and nutrition education that highlights the health benefits of dairy consumption.
Parent organization
NDB is not a subsidiary of another organization but works closely with various dairy industry partners and the U.S. Department of Agriculture (USDA) for oversight and coordination.
Legislation
The creation of the National Dairy Promotion and Research Board was authorized by the Dairy Production Stabilization Act of 1983.
Partners
- Wikipedia:American Dairy Association
- Dairy Management Inc.
- Wikipedia:National Milk Producers Federation
Number of employees
The number of employees is not publicly specified.
Organization structure
The structure of the NDB includes:
- Board of Directors, composed of 37 members representing various dairy regions and importers, which oversees policy and strategy.
- Research and Promotion Committees which focus on specific initiatives like new product development and market expansion.
List of programs
- Generic Dairy Promotion
- Nutrition Education Programs
- Dairy Product Research and Development
Last total enacted budget
The last total enacted budget was approximately $110 million, collected from the dairy checkoff program in fiscal year 2022.
Leader
The leadership of the NDB is not publicly detailed in terms of individual names but is managed by a board elected from among dairy producers and importers.
Services provided
NDB provides services aimed at increasing dairy consumption, including advertising campaigns like "Got Milk?", research into new dairy products, and educational programs that emphasize the nutritional benefits of dairy.
Regulations overseen
As a non-profit, NDB does not oversee regulations but operates under the USDA's oversight concerning the administration of the checkoff funds.
Headquarters address
1400 Independence Ave SW, Washington, DC 20250
Website
Wikipedia article
wikipedia:National Dairy Promotion and Research Board