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YouTube: Difference between revisions
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<!-- History -->On the 9th of October 2006, YouTube was purchased by Google for $1.65 billion<ref>{{cite news |last=Hooker |first=Lucy |date=February 1, 2016 |title=How did Google become the world's most valuable company? |language=en-GB |work=BBC News |url=https://www.bbc.com/news/business-35460398 |access-date=May 26, 2021 |archive-date=May 26, 2021 |archive-url=https://web.archive.org/web/20210526191009/https://www.bbc.com/news/business-35460398 |url-status=live }}</ref> Google expanded YouTube's business model of generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by and for YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube incorporated Google's AdSense program, generating more revenue for both YouTube and approved content creators. In 2023, YouTube's advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022.<ref>{{Cite web |title=Alphabet Q1 2024 Earnings Release |url=https://abc.xyz/assets/91/b3/3f9213d14ce3ae27e1038e01a0e0/2024q1-alphabet-earnings-release-pdf.pdf |website=Alphabet Investor Relations |access-date=November 1, 2024 }}</ref> From Q4 2023 to Q3 2024, YouTube's combined revenue from advertising and subscriptions exceeded $50 billion.<ref>{{Cite web |title=Google CFO Discusses YouTube's Advertising and Subscription Revenue |url=https://www.businessinsider.com/google-cfo-analysts-ai-subscription-growth-2024-9 |website=Business Insider |access-date=November 1, 2024 }}</ref> | <!-- History -->On the 9th of October 2006, YouTube was purchased by Google for $1.65 billion<ref>{{cite news |last=Hooker |first=Lucy |date=February 1, 2016 |title=How did Google become the world's most valuable company? |language=en-GB |work=BBC News |url=https://www.bbc.com/news/business-35460398 |access-date=May 26, 2021 |archive-date=May 26, 2021 |archive-url=https://web.archive.org/web/20210526191009/https://www.bbc.com/news/business-35460398 |url-status=live }}</ref> Google expanded YouTube's business model of generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by and for YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube incorporated Google's AdSense program, generating more revenue for both YouTube and approved content creators. In 2023, YouTube's advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022.<ref>{{Cite web |title=Alphabet Q1 2024 Earnings Release |url=https://abc.xyz/assets/91/b3/3f9213d14ce3ae27e1038e01a0e0/2024q1-alphabet-earnings-release-pdf.pdf |website=Alphabet Investor Relations |access-date=November 1, 2024 }}</ref> From Q4 2023 to Q3 2024, YouTube's combined revenue from advertising and subscriptions exceeded $50 billion.<ref>{{Cite web |title=Google CFO Discusses YouTube's Advertising and Subscription Revenue |url=https://www.businessinsider.com/google-cfo-analysts-ai-subscription-growth-2024-9 |website=Business Insider |access-date=November 1, 2024 }}</ref> | ||
<!-- Content and operations -->Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms. Video categories on YouTube include music videos, video clips, news, short and feature films, songs, documentaries, movie trailers, | <!-- Content and operations -->Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms. Video categories on YouTube include music videos, video clips, news, short and feature films, songs, documentaries, movie trailers, teasers, TV spots, live streams, vlogs, and more. Most content is generated by individuals, including collaborations between "YouTubers" and corporate sponsors. Established media, news, and entertainment corporations have also created and expanded their visibility to YouTube channels in order to reach greater audiences. | ||
<!-- Impact and reception -->YouTube has had unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities. Despite its growth and success, the platform has been criticized for its facilitation of the spread of | <!-- Impact and reception -->YouTube has had unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities. Despite its growth and success, the platform has been criticized for its facilitation of the spread of misinformation and copyrighted content, routinely violating its users' privacy, excessive censorship, promoting far-right content, endangering the safety of children and their well-being, and for its inconsistent implementation of platform guidelines. | ||
== Features == | == Features == | ||
YouTube offers different features based on user verification, such as standard or basic features like uploading videos, creating playlists, and using [[YouTube Music]], with limits based on daily activity (verification via phone number or channel history increases feature availability and daily usage limits); intermediate or additional features like longer videos (over 15 minutes), live streaming, custom thumbnails, and creating podcasts; advanced features like content ID appeals, embedding live streams, applying for monetization, clickable links, adding chapters, and pinning comments on videos or posts.<ref>{{cite web |url=https://support.google.com/youtube/answer/9890437 |title=Access to YouTube tools & features |access-date=21 October 2024 |work=YouTube Help |via=[[Google Support]]}}</ref> | YouTube offers different features based on user verification, such as standard or basic features like uploading videos, creating playlists, and using [[YouTube Music]], with limits based on daily activity (verification via phone number or channel history increases feature availability and daily usage limits); intermediate or additional features like longer videos (over 15 minutes), live streaming, custom thumbnails, and creating podcasts; advanced features like content ID appeals, embedding live streams, applying for monetization, clickable links, adding chapters, and pinning comments on videos or posts.<ref>{{cite web |url=https://support.google.com/youtube/answer/9890437 |title=Access to YouTube tools & features |access-date=21 October 2024 |work=YouTube Help |via=[[Google Support]]}}</ref> | ||