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YouTube: Difference between revisions
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{{Main|Content ID}} | {{Main|Content ID}} | ||
In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright. Google CEO Eric Schmidt regarded this system as necessary for resolving lawsuits such as the one from [[Viacom (2005–2019)|Viacom]], which alleged that YouTube profited from content that it did not have the right to distribute.<ref>{{cite news |last=Delaney |first=Kevin J. |date=June 12, 2007 |title=YouTube to Test Software To Ease Licensing Fights |work= | In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright. Google CEO Eric Schmidt regarded this system as necessary for resolving lawsuits such as the one from [[Viacom (2005–2019)|Viacom]], which alleged that YouTube profited from content that it did not have the right to distribute.<ref>{{cite news |last=Delaney |first=Kevin J. |date=June 12, 2007 |title=YouTube to Test Software To Ease Licensing Fights |work=The Wall Street Journal |url=https://online.wsj.com/article/SB118161295626932114.html |access-date=December 4, 2011 |archive-date=February 20, 2012 |archive-url=https://web.archive.org/web/20120220085307/http://online.wsj.com/article/SB118161295626932114.html |url-status=live }}</ref> The system, which was initially called "Video Identification"<ref>{{Citation|last=YouTube Advertisers|title=Video Identification|date=February 4, 2008|url=https://www.youtube.com/watch?v=xWizsV5Le7s|access-date=August 29, 2018}}{{cbignore}}{{Dead YouTube link|date=February 2022}}</ref><ref>{{cite news |last=King |first=David |date=December 2, 2010 |title=Content ID turns three |language=en-US |work=Official YouTube Blog |url=https://youtube.googleblog.com/2010/12/content-id-turns-three.html |access-date=August 29, 2018}}</ref> and later became known as Content ID,<ref>{{cite web |date=September 28, 2010 |title=YouTube Content ID |url=https://www.youtube.com/watch?v=9g2U12SsRns |archive-url=https://ghostarchive.org/varchive/youtube/20211221/9g2U12SsRns |archive-date=December 21, 2021 |url-status=live |access-date=May 25, 2015 |via=YouTube}}{{cbignore}}</ref> creates an ID File for copyrighted audio and video material, and stores it in a database. When a video is uploaded, it is checked against the database, and flags the video as a copyright violation if a match is found.<ref name="youtube">[https://www.youtube.com/t/contentid_more More about Content ID] YouTube. Retrieved December 4, 2011.</ref> When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the video. | ||
An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while the system was "surprisingly resilient" in finding copyright violations in the audio tracks of videos, it was not infallible.<ref>{{cite news |last1=Von Lohmann |first1=Fred |date=April 23, 2009 |title=Testing YouTube's Audio Content ID System |newspaper=Electronic Frontier Foundation |url=https://www.eff.org/deeplinks/2009/04/testing-youtubes-aud |access-date=December 4, 2011}}</ref> The use of Content ID to remove material automatically has led to [[YouTube copyright issues|controversy]] in some cases, as the videos have not been checked by a human for fair use.<ref>{{cite news |last1=Von Lohmann |first1=Fred |date=February 3, 2009 |title=YouTube's January Fair Use Massacre |newspaper=Electronic Frontier Foundation |url=https://www.eff.org/deeplinks/2009/01/youtubes-january-fair-use-massacre |access-date=December 4, 2011}}</ref> If a YouTube user disagrees with a decision by Content ID, it is possible to fill in a form disputing the decision.<ref>[https://www.youtube.com/t/contentid_dispute Content ID disputes] YouTube. Retrieved December 4, 2011.</ref> | An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while the system was "surprisingly resilient" in finding copyright violations in the audio tracks of videos, it was not infallible.<ref>{{cite news |last1=Von Lohmann |first1=Fred |date=April 23, 2009 |title=Testing YouTube's Audio Content ID System |newspaper=Electronic Frontier Foundation |url=https://www.eff.org/deeplinks/2009/04/testing-youtubes-aud |access-date=December 4, 2011}}</ref> The use of Content ID to remove material automatically has led to [[YouTube copyright issues|controversy]] in some cases, as the videos have not been checked by a human for fair use.<ref>{{cite news |last1=Von Lohmann |first1=Fred |date=February 3, 2009 |title=YouTube's January Fair Use Massacre |newspaper=Electronic Frontier Foundation |url=https://www.eff.org/deeplinks/2009/01/youtubes-january-fair-use-massacre |access-date=December 4, 2011}}</ref> If a YouTube user disagrees with a decision by Content ID, it is possible to fill in a form disputing the decision.<ref>[https://www.youtube.com/t/contentid_dispute Content ID disputes] YouTube. Retrieved December 4, 2011.</ref> | ||
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==== Conspiracy theories and far-right content{{anchor|Promotion_of_conspiracy_theories_and_fringe_discourse|Conspiracy_theories_and_fringe_discourse}} ==== | ==== Conspiracy theories and far-right content{{anchor|Promotion_of_conspiracy_theories_and_fringe_discourse|Conspiracy_theories_and_fringe_discourse}} ==== | ||
YouTube has been criticized for using an algorithm that gives great prominence to videos that promote conspiracy theories, falsehoods and incendiary fringe discourse.<ref name="Darkest">{{cite news |last=Nicas |first=Jack |date=February 7, 2018 |title=How YouTube Drives People to the Internet's Darkest Corners |language=en-US |work= | YouTube has been criticized for using an algorithm that gives great prominence to videos that promote conspiracy theories, falsehoods and incendiary fringe discourse.<ref name="Darkest">{{cite news |last=Nicas |first=Jack |date=February 7, 2018 |title=How YouTube Drives People to the Internet's Darkest Corners |language=en-US |work=The Wall Street Journal |url=https://www.wsj.com/articles/how-youtube-drives-viewers-to-the-internets-darkest-corners-1518020478 |access-date=June 16, 2018 |issn=0099-9660}}</ref><ref>{{cite news |title=As Germans Seek News, YouTube Delivers Far-Right Tirades |newspaper=The New York Times |date=September 7, 2018 |language=en |url=https://www.nytimes.com/2018/09/07/world/europe/youtube-far-right-extremism.html |access-date=September 8, 2018 |last1=Fisher |first1=Max |last2=Bennhold |first2=Katrin}}</ref><ref name="secret life">{{cite news |last1=Ingram |first1=Matthew |title=YouTube's secret life as an engine for right-wing radicalization |language=en |work=Columbia Journalism Review |issue=September 19, 2018 |url=https://www.cjr.org/the_media_today/youtube-conspiracy-radicalization.php |access-date=March 26, 2019}}</ref><ref>{{cite news |title=YouTube wants the news audience, but not the responsibility |url=https://www.cjr.org/innovations/youtube-wants-the-news-audience-but-not-the-responsibility.php |access-date=September 23, 2018 |work=Columbia Journalism Review |language=en}}</ref> According to an investigation by ''The Wall Street Journal'', "YouTube's recommendations often lead users to channels that feature conspiracy theories, partisan viewpoints and misleading videos, even when those users haven't shown interest in such content. When users show a political bias in what they choose to view, YouTube typically recommends videos that echo those biases, often with more-extreme viewpoints."<ref name="Darkest" /><ref>{{cite web |last1=Lewis |first1=Rebecca |date=September 2018 |title=Alternative Influence: Broadcasting the Reactionary Right on YouTube |url=https://datasociety.net/wp-content/uploads/2018/09/DS_Alternative_Influence.pdf |access-date=March 26, 2019 |website=datasociety.net |publisher=Data and Society}}</ref> After YouTube drew controversy for giving top billing to videos promoting falsehoods and conspiracy when people made breaking-news queries during the [[2017 Las Vegas shooting]], YouTube changed its algorithm to give greater prominence to mainstream media sources.<ref name="Darkest" /><ref>{{cite news |last=Nicas |first=Jack |date=October 6, 2017 |title=YouTube Tweaks Search Results as Las Vegas Conspiracy Theories Rise to Top |language=en-US |work=The Wall Street Journal |url=https://www.wsj.com/articles/youtube-tweaks-its-search-results-after-rise-of-las-vegas-conspiracy-theories-1507219180 |access-date=June 16, 2018 |issn=0099-9660}}</ref><ref>{{cite news |title=Here's How YouTube Is Spreading Conspiracy Theories About The Vegas Shooting |language=en |work=BuzzFeed |url=https://www.buzzfeed.com/charliewarzel/heres-how-youtube-is-spreading-conspiracy-theories-about |access-date=June 16, 2018}}</ref><ref>{{cite news |title=The Big Tech Platforms Still Suck During Breaking News |language=en |work=BuzzFeed |url=https://www.buzzfeed.com/charliewarzel/the-big-tech-platforms-are-still-botching-breaking-news |access-date=June 16, 2018}}</ref> | ||
In 2017, it was revealed that advertisements were being placed on extremist videos, including videos by rape apologists, anti-Semites, and hate preachers who received ad payouts.<ref name="apologises">{{cite news |date=March 20, 2017 |title=Google apologises as M&S pulls ads |language=en-GB |work=BBC News |url=https://www.bbc.com/news/business-39325916 |access-date=June 16, 2018}}</ref> After firms started to stop advertising on YouTube in the wake of this reporting, YouTube apologized and said that it would give firms greater control over where ads got placed.<ref name="apologises" /> | In 2017, it was revealed that advertisements were being placed on extremist videos, including videos by rape apologists, anti-Semites, and hate preachers who received ad payouts.<ref name="apologises">{{cite news |date=March 20, 2017 |title=Google apologises as M&S pulls ads |language=en-GB |work=BBC News |url=https://www.bbc.com/news/business-39325916 |access-date=June 16, 2018}}</ref> After firms started to stop advertising on YouTube in the wake of this reporting, YouTube apologized and said that it would give firms greater control over where ads got placed.<ref name="apologises" /> | ||
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== Finances == | == Finances == | ||
Prior to 2020, Google did not provide detailed figures for YouTube's running costs, and YouTube's revenues in 2007 were noted as "[[materiality (auditing)|not material]]" in a regulatory filing.<ref name="Moneyclip">{{cite news |first=Yi-Wyn |last=Yen |date=March 25, 2008 |url=https://tech.fortune.cnn.com/2008/03/25/youtube-looks-for-the-money-clip/ |title=YouTube Looks For the Money Clip |access-date=March 26, 2008 |publisher=CNN |archive-url=https://web.archive.org/web/20170212192446/https://tech.fortune.cnn.com/2008/03/25/youtube-looks-for-the-money-clip/ |archive-date=February 12, 2017 |url-status=dead}}</ref> In June 2008, a ''Forbes'' magazine article projected the 2008 revenue at $200 million, noting progress in advertising sales.<ref name="Forbes08">{{cite news |first1=Quentin |last1=Hardy |first2=Evan |last2=Hessel |url=https://www.forbes.com/forbes/2008/0616/050.html |title=GooTube |work=Forbes |date=May 22, 2008 |access-date=August 3, 2009}}</ref> In 2012, YouTube's revenue from its ads program was estimated at $3.7 billion.<ref name="Wall Street Journal 5.6 Billion Annual revenue" /> In 2013, it nearly doubled and estimated to hit $5.6 billion according to e-Marketer,<ref name="Wall Street Journal 5.6 Billion Annual revenue">{{cite news |url=https://blogs.wsj.com/digits/2013/12/11/streaming-video-means-streaming-dollars-for-youtube/ |title=YouTube Growing Faster Than Thought, Report Says |last1=Winkler |first1=Rolfe |date=December 11, 2013 |work= | Prior to 2020, Google did not provide detailed figures for YouTube's running costs, and YouTube's revenues in 2007 were noted as "[[materiality (auditing)|not material]]" in a regulatory filing.<ref name="Moneyclip">{{cite news |first=Yi-Wyn |last=Yen |date=March 25, 2008 |url=https://tech.fortune.cnn.com/2008/03/25/youtube-looks-for-the-money-clip/ |title=YouTube Looks For the Money Clip |access-date=March 26, 2008 |publisher=CNN |archive-url=https://web.archive.org/web/20170212192446/https://tech.fortune.cnn.com/2008/03/25/youtube-looks-for-the-money-clip/ |archive-date=February 12, 2017 |url-status=dead}}</ref> In June 2008, a ''Forbes'' magazine article projected the 2008 revenue at $200 million, noting progress in advertising sales.<ref name="Forbes08">{{cite news |first1=Quentin |last1=Hardy |first2=Evan |last2=Hessel |url=https://www.forbes.com/forbes/2008/0616/050.html |title=GooTube |work=Forbes |date=May 22, 2008 |access-date=August 3, 2009}}</ref> In 2012, YouTube's revenue from its ads program was estimated at $3.7 billion.<ref name="Wall Street Journal 5.6 Billion Annual revenue" /> In 2013, it nearly doubled and estimated to hit $5.6 billion according to e-Marketer,<ref name="Wall Street Journal 5.6 Billion Annual revenue">{{cite news |url=https://blogs.wsj.com/digits/2013/12/11/streaming-video-means-streaming-dollars-for-youtube/ |title=YouTube Growing Faster Than Thought, Report Says |last1=Winkler |first1=Rolfe |date=December 11, 2013 |work=The Wall Street Journal |access-date=March 28, 2016}}</ref><ref name="Youtube earns 5.6 Billion Yahoo">{{cite web |title=YouTube's ad revenue estimated at $5.6 billion |url=https://finance.yahoo.com/video/youtubes-ad-revenue-estimated-5-195900788.html |publisher=YAHOO |access-date=March 28, 2016}}</ref> while others estimated $4.7 billion.<ref name="Wall Street Journal 5.6 Billion Annual revenue" /> The vast majority of videos on YouTube are free to view and supported by advertising.<ref name="subscription" /> In May 2013, YouTube introduced a trial scheme of 53 subscription channels with prices ranging from $0.99 to $6.99 a month.<ref>{{cite news |url=https://www.theregister.co.uk/2013/05/09/youtube_subscription_channels/ |title=YouTube launches subscriptions with 53 paid channels |work=The Register |first=Neil |last=McAllister |date=May 9, 2013 |access-date=May 20, 2013}}</ref> The move was seen as an attempt to compete with other providers of online subscription services such as [[Netflix]], [[Amazon Prime Video|Amazon Prime]], and Hulu.<ref name="subscription" /> | ||
Google first published exact revenue numbers for YouTube in February 2020 as part of Alphabet's 2019 financial report. According to Google, YouTube had made {{USD|15.1 billion}} in ad revenue in 2019, in contrast to {{USD|8.1 billion}} in 2017 and {{USD|11.1 billion}} in 2018. YouTube's revenues made up nearly 10% of the total Alphabet revenue in 2019.<ref name="verge 15b">{{cite web |url=https://www.theverge.com/2020/2/3/21121207/youtube-google-alphabet-earnings-revenue-first-time-reveal-q4-2019 |title=YouTube is a $15 billion-a-year business, Google reveals for the first time |first=Nick |last=Statt |date=February 3, 2020 |access-date=February 3, 2020 |work=[[The Verge]]}}</ref><ref>{{cite press release |url=https://abc.xyz/investor/static/pdf/2019Q4_alphabet_earnings_release.pdf?cache=05bd9fe |title=Alphabet Announces Fourth Quarter and Fiscal Year 2019 Results |date=February 3, 2020 |access-date=February 3, 2020 |publisher=[[Alphabet Inc.]]}}</ref> These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV.<ref>{{cite web |url=https://www.engadget.com/2020/02/03/youtube-premium-and-music-20-million-subscribers/ |title=YouTube Premium and Music have 20 million subscribers |first=Jon |last=Fingas |date=February 3, 2020 |access-date=February 3, 2020 |work=[[Engadget]]}}</ref> | Google first published exact revenue numbers for YouTube in February 2020 as part of Alphabet's 2019 financial report. According to Google, YouTube had made {{USD|15.1 billion}} in ad revenue in 2019, in contrast to {{USD|8.1 billion}} in 2017 and {{USD|11.1 billion}} in 2018. YouTube's revenues made up nearly 10% of the total Alphabet revenue in 2019.<ref name="verge 15b">{{cite web |url=https://www.theverge.com/2020/2/3/21121207/youtube-google-alphabet-earnings-revenue-first-time-reveal-q4-2019 |title=YouTube is a $15 billion-a-year business, Google reveals for the first time |first=Nick |last=Statt |date=February 3, 2020 |access-date=February 3, 2020 |work=[[The Verge]]}}</ref><ref>{{cite press release |url=https://abc.xyz/investor/static/pdf/2019Q4_alphabet_earnings_release.pdf?cache=05bd9fe |title=Alphabet Announces Fourth Quarter and Fiscal Year 2019 Results |date=February 3, 2020 |access-date=February 3, 2020 |publisher=[[Alphabet Inc.]]}}</ref> These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV.<ref>{{cite web |url=https://www.engadget.com/2020/02/03/youtube-premium-and-music-20-million-subscribers/ |title=YouTube Premium and Music have 20 million subscribers |first=Jon |last=Fingas |date=February 3, 2020 |access-date=February 3, 2020 |work=[[Engadget]]}}</ref> | ||