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 === "Broadcast Yourself" era (2006–2013) ===
 [[File:901 Cherry Avenue.jpg|thumb|left|upright=1.15|YouTube's headquarters in San Bruno, California]]
-On October 9, 2006, [[Google]] announced that they had acquired YouTube for $1.65&nbsp;billion in Google stock.<ref>{{cite web|title=Google to buy YouTube for $1.65&nbsp;billion|url=https://money.cnn.com/2006/10/09/technology/googleyoutube_deal/|first=Paul R.|last=La Monica |website=[[CNNMoney]] |publisher=[[CNN]]|archive-date=March 5, 2021 |archive-url=https://web.archive.org/web/20210305094811/https://money.cnn.com/2006/10/09/technology/googleyoutube_deal/ |url-status=live|date=October 9, 2006 |access-date=March 26, 2017}}</ref><ref>{{cite web |first=Michael |last=Arrington |title=Google Has Acquired YouTube |url=https://techcrunch.com/2006/10/09/google-has-acquired-youtube/ |website=[[TechCrunch]] |publisher=[[AOL]] |date=October 9, 2006 |archive-date=March 16, 2017 |archive-url=https://web.archive.org/web/20170316024815/https://techcrunch.com/2006/10/09/google-has-acquired-youtube/ |url-status=live|access-date=March 26, 2017}}</ref> The deal was finalized on November 13, 2006.<ref>{{cite web |title=Google Closes YouTube Acquisition |first=Michael |last=Arrington |url=https://techcrunch.com/2006/11/13/google-closes-youtube-acquisition/ |website=[[TechCrunch]] |publisher=[[AOL]] |archive-url=https://web.archive.org/web/20170316024500/https://techcrunch.com/2006/11/13/google-closes-youtube-acquisition/ |url-status=live |date=November 13, 2006 |archive-date=March 16, 2017 |access-date=March 26, 2017 }}</ref><ref>{{cite web |title=Google closes $A2b YouTube deal |url=https://www.theage.com.au/news/Busness/Google-closes-A2b-YouTube-deal/2006/11/14/1163266548827.html |archive-url=https://web.archive.org/web/20071220214911/https://www.theage.com.au/news/Busness/Google-closes-A2b-YouTube-deal/2006/11/14/1163266548827.html |website=[[The Age]] |date=November 14, 2006 |archive-date=December 20, 2007 |access-date=March 26, 2017}}</ref> Google's acquisition launched newfound interest in video-sharing sites; [[IAC (company)|IAC]], which now owned Vimeo, focused on supporting the content creators to distinguish itself from YouTube.<ref name="fortune vimeo" /> It is at this time YouTube issued the slogan "Broadcast Yourself".
+On October 9, 2006, [[Google]] announced that they had acquired YouTube for $1.65&nbsp;billion in Google stock.<ref>{{cite web|title=Google to buy YouTube for $1.65&nbsp;billion|url=https://money.cnn.com/2006/10/09/technology/googleyoutube_deal/|first=Paul R.|last=La Monica |website=[[CNNMoney]] |publisher=CNN|archive-date=March 5, 2021 |archive-url=https://web.archive.org/web/20210305094811/https://money.cnn.com/2006/10/09/technology/googleyoutube_deal/ |url-status=live|date=October 9, 2006 |access-date=March 26, 2017}}</ref><ref>{{cite web |first=Michael |last=Arrington |title=Google Has Acquired YouTube |url=https://techcrunch.com/2006/10/09/google-has-acquired-youtube/ |website=[[TechCrunch]] |publisher=[[AOL]] |date=October 9, 2006 |archive-date=March 16, 2017 |archive-url=https://web.archive.org/web/20170316024815/https://techcrunch.com/2006/10/09/google-has-acquired-youtube/ |url-status=live|access-date=March 26, 2017}}</ref> The deal was finalized on November 13, 2006.<ref>{{cite web |title=Google Closes YouTube Acquisition |first=Michael |last=Arrington |url=https://techcrunch.com/2006/11/13/google-closes-youtube-acquisition/ |website=[[TechCrunch]] |publisher=[[AOL]] |archive-url=https://web.archive.org/web/20170316024500/https://techcrunch.com/2006/11/13/google-closes-youtube-acquisition/ |url-status=live |date=November 13, 2006 |archive-date=March 16, 2017 |access-date=March 26, 2017 }}</ref><ref>{{cite web |title=Google closes $A2b YouTube deal |url=https://www.theage.com.au/news/Busness/Google-closes-A2b-YouTube-deal/2006/11/14/1163266548827.html |archive-url=https://web.archive.org/web/20071220214911/https://www.theage.com.au/news/Busness/Google-closes-A2b-YouTube-deal/2006/11/14/1163266548827.html |website=[[The Age]] |date=November 14, 2006 |archive-date=December 20, 2007 |access-date=March 26, 2017}}</ref> Google's acquisition launched newfound interest in video-sharing sites; [[IAC (company)|IAC]], which now owned Vimeo, focused on supporting the content creators to distinguish itself from YouTube.<ref name="fortune vimeo" /> It is at this time YouTube issued the slogan "Broadcast Yourself".
 The company experienced rapid growth. ''[[The Daily Telegraph]]'' wrote that in 2007, YouTube consumed as much [[bandwidth (computing)|bandwidth]] as the entire Internet in 2000.<ref>{{cite news |last=Carter |first=Lewis |date=April 7, 2008 |title=Web could collapse as video demand soars |website=[[The Daily Telegraph]] |url=https://www.telegraph.co.uk/news/uknews/1584230/Web-could-collapse-as-video-demand-soars.html |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/news/uknews/1584230/Web-could-collapse-as-video-demand-soars.html |archive-date=January 10, 2022 |url-access=subscription |url-status=live |access-date=March 26, 2017}}{{cbignore}}</ref> By 2010, the company had reached a [[market share]] of around 43% and more than 14&nbsp;billion views of videos, according to [[comScore]].<ref>{{cite web |title=comScore Releases May 2010 U.S. Online Video Rankings |url=https://www.comscore.com/Press_Events/Press_Releases/2010/6/comScore_Releases_May_2010_U.S._Online_Video_Rankings |access-date=June 27, 2010 |publisher=[[comScore]] |archive-date=June 26, 2010 |archive-url=https://web.archive.org/web/20100626124554/http://www.comscore.com/Press_Events/Press_Releases/2010/6/comScore_Releases_May_2010_U.S._Online_Video_Rankings |url-status=live }}</ref> That year, the company simplified its interface to increase the time users would spend on the site.<ref>{{cite news |title=YouTube redesigns website to keep viewers captivated |agency=Agence France-Presse |url=https://www.google.com/hostednews/afp/article/ALeqM5jfGfKKsiwbxNv8XoUbm8ZlRZZWyw |archive-date=February 26, 2014 |archive-url=https://web.archive.org/web/20140226120718/http://www.google.com/hostednews/afp/article/ALeqM5jfGfKKsiwbxNv8XoUbm8ZlRZZWyw |url-status=dead|access-date=April 1, 2010}}</ref> In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute.<ref>{{cite web|title=YouTube moves past 3&nbsp;billion views a day |url=https://www.cnet.com/uk/news/youtube-moves-past-3-billion-views-a-day/|publisher=[[CNET]] |archive-date=December 6, 2018 |archive-url=https://web.archive.org/web/20181206044204/https://www.cnet.com/uk/news/youtube-moves-past-3-billion-views-a-day/ |url-status=live|date=May 25, 2011|access-date=March 26, 2017}}</ref><ref>{{cite web |last=Bryant |first=Martin |date=May 25, 2011 |title=YouTube hits 3 Billion views per day, 2 DAYS worth of video uploaded every minute |url=https://thenextweb.com/google/2011/05/25/youtube-hits-3-billion-views-per-day-2-days-worth-of-video-uploaded-every-minute/ |access-date=March 26, 2017 |website=The Next Web |archive-date=February 25, 2021 |archive-url=https://web.archive.org/web/20210225051205/https://thenextweb.com/google/2011/05/25/youtube-hits-3-billion-views-per-day-2-days-worth-of-video-uploaded-every-minute/ |url-status=live }}</ref><ref name="48-60">{{cite news |title=Exclusive: YouTube hits 4 billion daily video views |work=Reuters|last=Oreskovic |first=Alexei |url=https://www.reuters.com/article/us-google-youtube-idUSTRE80M0TS20120123|archive-date=March 8, 2021 |archive-url=https://web.archive.org/web/20210308105444/https://www.reuters.com/article/us-google-youtube-idUSTRE80M0TS20120123 |url-status=live|date=January 23, 2012|access-date=March 26, 2017}}</ref> However, most of these views came from a relatively small number of videos; according to a software engineer at that time, 30% of videos accounted for 99% of views on the site.<ref>{{cite news |title=Almost all YouTube views come from just 30% of films |website=[[The Daily Telegraph]] |url=https://www.telegraph.co.uk/technology/news/8464418/Almost-all-YouTube-views-come-from-just-30-of-films.html|last=Whitelaw |first=Ben |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/technology/news/8464418/Almost-all-YouTube-views-come-from-just-30-of-films.html |archive-date=January 10, 2022|url-access=subscription|url-status=live|date=April 20, 2011|access-date=March 26, 2017}}{{cbignore}}</ref> That year, the company again changed its interface and at the same time, introduced a new logo with a darker shade of red.<ref>{{cite news |date=December 2, 2011 |title=YouTube's website redesign puts the focus on channels |publisher=BBC |url=https://www.bbc.co.uk/news/technology-16006524 |access-date=December 2, 2011 |archive-date=April 16, 2019 |archive-url=https://web.archive.org/web/20190416164337/https://www.bbc.co.uk/news/technology-16006524 |url-status=live }}</ref><ref>{{cite web |last1=Cashmore |first1=Pete |title=YouTube Gets New Logo, Facelift and Trackbacks&nbsp;– Growing Fast! |website=[[Mashable]] |url=https://mashable.com/2006/10/26/youtube-gets-new-logo-facelift-and-trackbacks-growing-fast/ |archive-url=https://web.archive.org/web/20190403122830/https://mashable.com/2006/10/26/youtube-gets-new-logo-facelift-and-trackbacks-growing-fast/ |url-status=live |date=October 26, 2006 |archive-date=April 3, 2019|access-date=December 2, 2011 }}</ref> A subsequent interface change, designed to unify the experience across desktop, TV, and mobile, was rolled out in 2013.<ref name="tnw-one">{{Cite news|title=Google Rolls Out Redesigned YouTube 'One Channel' Layout to All|url=https://thenextweb.com/news/youtube-rolls-out-redesigned-one-channel-layout-to-all-users|work=The Next Web|last=Protalinski |first=Emil |date=June 5, 2013|access-date=July 20, 2023 |archive-date=May 23, 2023 |archive-url=https://web.archive.org/web/20230523124430/https://thenextweb.com/news/youtube-rolls-out-redesigned-one-channel-layout-to-all-users |url-status=live }}</ref> By that point, more than 100 hours were being uploaded every minute, increasing to 300 hours by November 2014.<ref>{{cite web |last=Welch |first=Chris |title=YouTube users now upload 100 hours of video every minute |url=https://www.theverge.com/2013/5/19/4345514/youtube-users-upload-100-hours-video-every-minute |access-date=March 26, 2017 |website=[[The Verge]] |archive-date=March 8, 2021 |archive-url=https://web.archive.org/web/20210308194957/https://www.theverge.com/2013/5/19/4345514/youtube-users-upload-100-hours-video-every-minute |url-status=live|date=May 19, 2013}}</ref><ref>{{cite web |last=E. Solsman |first=Joan |date=November 12, 2014 |title=YouTube's Music Key: Can paid streaming finally hook the masses? |url=https://www.cnet.com/news/youtube-music-key-googles-stab-at-taking-paid-streaming-songs-mainstream/|publisher=[[CNET]] |archive-date=March 8, 2021 |archive-url=https://web.archive.org/web/20210308080226/https://www.cnet.com/news/youtube-music-key-googles-stab-at-taking-paid-streaming-songs-mainstream/|url-status=live|access-date=March 25, 2017}}</ref>
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 === Recent history (2019–present) ===
-By February 2017, one billion hours of YouTube videos were being watched every day, and 400 hours worth of videos were uploaded every minute.<ref name="1 billion hours" /><ref>{{cite web |last=Lumb |first=David |date=February 27, 2017 |title=One billion hours of YouTube are watched every day |url=https://www.engadget.com/2017/02/27/youtube-one-billion-hours-watched-daily/ |access-date=March 26, 2017 |website=[[Engadget]] |publisher=[[AOL]] |archive-date=May 25, 2019 |archive-url=https://web.archive.org/web/20190525081426/https://www.engadget.com/2017/02/27/youtube-one-billion-hours-watched-daily/ |url-status=live }}</ref> Two years later, the uploads had risen to more than 500 hours per minute.<ref name="500 hours per minute" /> During the [[COVID-19 pandemic]], when most of the world was under [[stay-at-home order]]s, usage of services like YouTube significantly increased. One data firm{{which|date=October 2022}} estimated that YouTube was accounting for 15% of all [[internet traffic]], twice its pre-pandemic level.<ref>{{cite news|title=Rabbit Hole, episode Eight: 'We Go All' |work=The New York Times |url=https://www.nytimes.com/2020/06/04/podcasts/rabbit-hole-qanon-youtube-tiktok-virus.html|last=Rouse |first=Kevin |issn=0362-4331 |archive-date=May 12, 2021 |archive-url=https://web.archive.org/web/20210512060158/https://www.nytimes.com/2020/06/04/podcasts/rabbit-hole-qanon-youtube-tiktok-virus.html |url-status=live|date=June 4, 2020|access-date=May 10, 2021}}</ref> In response to EU officials requesting that such services reduce bandwidth as to make sure medical entities had sufficient bandwidth to share information, YouTube and [[Netflix]] stated they would reduce streaming quality for at least thirty days as to cut bandwidth use of their services by 25% to comply with the EU's request.<ref>{{cite web |last=Gold |first=Hadas |date=March 19, 2020 |title=Netflix and YouTube are slowing down in Europe to keep the internet from breaking |url=https://www.cnn.com/2020/03/19/tech/netflix-internet-overload-eu/index.html|publisher=[[CNN]] |archive-date=January 28, 2021 |archive-url=https://web.archive.org/web/20210128181816/https://www.cnn.com/2020/03/19/tech/netflix-internet-overload-eu/index.html |url-status=live|access-date=March 20, 2020}}</ref> YouTube later announced that they would continue with this move worldwide: "We continue to work closely with governments and network operators around the globe to do our part to minimize stress on the system during this unprecedented situation."<ref>{{cite web |title=YouTube is reducing the quality of videos for the next month — and it's because increased traffic amid the coronavirus outbreak is straining internet bandwidth |url=https://www.businessinsider.com/youtube-reducing-video-quality-globally-coronavirus-streaming-bandwidth-2020-3|work=Business Insider |archive-date=June 15, 2020 |archive-url=https://web.archive.org/web/20200615151942/https://www.businessinsider.com/youtube-reducing-video-quality-globally-coronavirus-streaming-bandwidth-2020-3|url-status=live|access-date=March 24, 2020}}</ref>
+By February 2017, one billion hours of YouTube videos were being watched every day, and 400 hours worth of videos were uploaded every minute.<ref name="1 billion hours" /><ref>{{cite web |last=Lumb |first=David |date=February 27, 2017 |title=One billion hours of YouTube are watched every day |url=https://www.engadget.com/2017/02/27/youtube-one-billion-hours-watched-daily/ |access-date=March 26, 2017 |website=[[Engadget]] |publisher=[[AOL]] |archive-date=May 25, 2019 |archive-url=https://web.archive.org/web/20190525081426/https://www.engadget.com/2017/02/27/youtube-one-billion-hours-watched-daily/ |url-status=live }}</ref> Two years later, the uploads had risen to more than 500 hours per minute.<ref name="500 hours per minute" /> During the [[COVID-19 pandemic]], when most of the world was under [[stay-at-home order]]s, usage of services like YouTube significantly increased. One data firm{{which|date=October 2022}} estimated that YouTube was accounting for 15% of all [[internet traffic]], twice its pre-pandemic level.<ref>{{cite news|title=Rabbit Hole, episode Eight: 'We Go All' |work=The New York Times |url=https://www.nytimes.com/2020/06/04/podcasts/rabbit-hole-qanon-youtube-tiktok-virus.html|last=Rouse |first=Kevin |issn=0362-4331 |archive-date=May 12, 2021 |archive-url=https://web.archive.org/web/20210512060158/https://www.nytimes.com/2020/06/04/podcasts/rabbit-hole-qanon-youtube-tiktok-virus.html |url-status=live|date=June 4, 2020|access-date=May 10, 2021}}</ref> In response to EU officials requesting that such services reduce bandwidth as to make sure medical entities had sufficient bandwidth to share information, YouTube and [[Netflix]] stated they would reduce streaming quality for at least thirty days as to cut bandwidth use of their services by 25% to comply with the EU's request.<ref>{{cite web |last=Gold |first=Hadas |date=March 19, 2020 |title=Netflix and YouTube are slowing down in Europe to keep the internet from breaking |url=https://www.cnn.com/2020/03/19/tech/netflix-internet-overload-eu/index.html|publisher=CNN |archive-date=January 28, 2021 |archive-url=https://web.archive.org/web/20210128181816/https://www.cnn.com/2020/03/19/tech/netflix-internet-overload-eu/index.html |url-status=live|access-date=March 20, 2020}}</ref> YouTube later announced that they would continue with this move worldwide: "We continue to work closely with governments and network operators around the globe to do our part to minimize stress on the system during this unprecedented situation."<ref>{{cite web |title=YouTube is reducing the quality of videos for the next month — and it's because increased traffic amid the coronavirus outbreak is straining internet bandwidth |url=https://www.businessinsider.com/youtube-reducing-video-quality-globally-coronavirus-streaming-bandwidth-2020-3|work=Business Insider |archive-date=June 15, 2020 |archive-url=https://web.archive.org/web/20200615151942/https://www.businessinsider.com/youtube-reducing-video-quality-globally-coronavirus-streaming-bandwidth-2020-3|url-status=live|access-date=March 24, 2020}}</ref>
 Following a 2018 complaint alleging violations of the [[Children's Online Privacy Protection Act]] (COPPA),<ref>{{cite news |title=YouTube Illegally Tracks Data on Kids, Groups Claim in FTC Complaint |language=en-US |work=Variety |url=https://variety.com/2018/digital/news/youtube-children-data-illegal-tracks-ftc-1202747401/|last=Spangler|first=Todd|archive-date=June 8, 2019 |archive-url=https://web.archive.org/web/20190608030638/https://variety.com/2018/digital/news/youtube-children-data-illegal-tracks-ftc-1202747401/|url-status=live|date=April 9, 2018|access-date=April 27, 2018}}</ref> the company was fined $170&nbsp;million by the FTC for collecting personal information from minors under the age of 13.<ref>{{cite web |title=FTC's Latest Fine Of YouTube Over COPPA Violations Shows That COPPA And Section 230 Are On A Collision Course |last=Mike |first=Masnick |url=https://www.techdirt.com/articles/20190905/17343942934/ftcs-latest-fine-youtube-over-coppa-violations-shows-that-coppa-section-230-are-collision-course.shtml |website=Techdirt. |archive-url=https://web.archive.org/web/20190906200850/https://www.techdirt.com/articles/20190905/17343942934/ftcs-latest-fine-youtube-over-coppa-violations-shows-that-coppa-section-230-are-collision-course.shtml |url-status=live |archive-date=September 6, 2019|date=September 6, 2019 |access-date=September 7, 2019 }}</ref> YouTube was also ordered to create systems to increase children's privacy.<ref name="verge-coppafine">{{cite web |last=Kelly |first=Makena |date=September 4, 2019 |title=Google will pay $170 million for YouTube's child privacy violations |url=https://www.theverge.com/2019/9/4/20848949/google-ftc-youtube-child-privacy-violations-fine-170-milliion-coppa-ads |access-date=September 4, 2019 |website=The Verge |archive-date=March 7, 2023 |archive-url=https://web.archive.org/web/20230307214341/https://www.theverge.com/2019/9/4/20848949/google-ftc-youtube-child-privacy-violations-fine-170-milliion-coppa-ads |url-status=live }}</ref><ref>{{cite web |last=Fung |first=Brian |title=Google and FTC reach $170 million settlement over alleged YouTube violations of kids' privacy |url=https://www.cnn.com/2019/09/04/tech/google-youtube-ftc-settlement/index.html |access-date=September 4, 2019 |website=[[CNN Business]] |date=September 4, 2019 |archive-date=November 11, 2022 |archive-url=https://web.archive.org/web/20221111115824/https://cnn.com/2019/09/04/tech/google-youtube-ftc-settlement/index.html |url-status=live }}</ref> Following criticisms of its implementation of those systems, YouTube started treating all videos designated as "made for kids" as liable under COPPA on January 6, 2020.<ref>{{cite web |last=Matthews |first=David |date=January 6, 2020 |title=YouTube rolls out new controls aimed at controlling children's content |url=https://www.techspot.com/news/83422-youtube-rolls-out-new-controls-aimed-controlling-children.html |access-date=January 9, 2020 |work=TechSpot |archive-date=April 5, 2023 |archive-url=https://web.archive.org/web/20230405095937/https://www.techspot.com/news/83422-youtube-rolls-out-new-controls-aimed-controlling-children.html |url-status=live }}</ref><ref>{{cite web |last=Kelly |first=Makena |date=December 11, 2019 |title=YouTube calls for 'more clarity' on the FTC's child privacy rules |url=https://www.theverge.com/2019/12/11/21011229/youtube-google-coppa-ftc-creators-videos-childrens-privacy-regulations |access-date=December 11, 2019 |website=The Verge |language=en |archive-date=March 7, 2023 |archive-url=https://web.archive.org/web/20230307214402/https://www.theverge.com/2019/12/11/21011229/youtube-google-coppa-ftc-creators-videos-childrens-privacy-regulations |url-status=live }}</ref> Joining the [[YouTube Kids]] app, the company created a supervised mode, designed more for [[Preadolescent|tweens]], in 2021.<ref>{{cite web |last1=Spangler |first1=Todd |date=February 24, 2021 |title=YouTube New 'Supervised' Mode Will Let Parents Restrict Older Kids' Video Viewing |url=https://variety.com/2021/digital/news/youtube-supervised-accounts-kid-controls-1234913968/ |access-date=April 19, 2021 |website=Variety |language=en-US |archive-date=March 16, 2023 |archive-url=https://web.archive.org/web/20230316045244/https://variety.com/2021/digital/news/youtube-supervised-accounts-kid-controls-1234913968/ |url-status=live }}</ref> Additionally, to compete with [[TikTok]], YouTube released [[YouTube Shorts]], a short-form video platform.<ref>{{cite web |last1=Sato |first1=Mia |title=YouTube is adding a slew of new TikTok-like features to Shorts |url=https://www.theverge.com/2023/8/1/23814549/youtube-shorts-live-video-feed-effects-monetization-tiktok |website=The Verge |date=August 2023 |access-date=August 14, 2024}}</ref>
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 In 2022, YouTube launched an experiment where the company would show users who watched longer videos on TVs a long chain of short un-skippable adverts, intending to consolidate all ads into the beginning of a video. Following public outrage over the unprecedented amount of un-skippable ads, YouTube "ended" the experiment on September 19 of that year.<ref>{{cite web |last=Livemint |date=September 19, 2022 |title=YouTube ends experiment that forced users to watch large unskippable ads |url=https://www.livemint.com/technology/tech-news/youtube-ends-experiment-that-forced-users-to-watch-large-unskippable-ads-11663572953523.html |access-date=September 21, 2022 |website=mint |language=en |archive-date=September 21, 2022 |archive-url=https://web.archive.org/web/20220921060005/https://www.livemint.com/technology/tech-news/youtube-ends-experiment-that-forced-users-to-watch-large-unskippable-ads-11663572953523.html |url-status=live }}</ref> In October, YouTube announced that they would be rolling out customizable user handles in addition to channel names, which would also become channel URLs.<ref>{{cite web |last=Krasnoff |first=Barbara |author-link=Barbara Krasnoff |date=October 15, 2022 |title=How to choose your YouTube handle |url=https://www.theverge.com/23403217/youtube-handle-url-how-to |website=[[The Verge]] |archive-date=December 14, 2022 |archive-url=https://web.archive.org/web/20221214230354/https://www.theverge.com/23403217/youtube-handle-url-how-to |url-status=live|access-date=December 15, 2022}}</ref>
-On February 16, 2023, Wojcicki announced that she would step down as CEO, with [[Neal Mohan]] named as her successor. Wojcicki took on an advisory role for Google and parent company [[Alphabet Inc.|Alphabet]].<ref name="Wojcicki steps down">{{cite web|title=YouTube CEO Susan Wojcicki steps down after nine years at the helm |last1=Peters |first1=Jay |last2=Roth |first2=Emma |date=January 16, 2023 |url=https://www.theverge.com/2023/2/16/23602759/youtube-ceo-susan-wojcicki-stepping-down-neal-mohan-google |website=[[The Verge]] |archive-date=February 16, 2023 |archive-url=https://web.archive.org/web/20230216185547/https://www.theverge.com/2023/2/16/23602759/youtube-ceo-susan-wojcicki-stepping-down-neal-mohan-google |url-status=live|access-date=February 16, 2023}}</ref> Wojcicki died a year and a half later, on August 9, 2024.<ref>{{Cite web |last=Afshar |first=Paradise |date=2024-08-10 |title=Susan Wojcicki, former YouTube CEO, dies at 56 {{!}} CNN Business |url=https://edition.cnn.com/2024/08/10/business/susan-wojcicki-obit/index.html |url-status=live |archive-url=https://archive.today/20240810100727/https://edition.cnn.com/2024/08/10/business/susan-wojcicki-obit/index.html |archive-date=2024-08-10 |access-date=2024-10-19 |website=[[CNN]] |language=en}}</ref>
+On February 16, 2023, Wojcicki announced that she would step down as CEO, with [[Neal Mohan]] named as her successor. Wojcicki took on an advisory role for Google and parent company [[Alphabet Inc.|Alphabet]].<ref name="Wojcicki steps down">{{cite web|title=YouTube CEO Susan Wojcicki steps down after nine years at the helm |last1=Peters |first1=Jay |last2=Roth |first2=Emma |date=January 16, 2023 |url=https://www.theverge.com/2023/2/16/23602759/youtube-ceo-susan-wojcicki-stepping-down-neal-mohan-google |website=[[The Verge]] |archive-date=February 16, 2023 |archive-url=https://web.archive.org/web/20230216185547/https://www.theverge.com/2023/2/16/23602759/youtube-ceo-susan-wojcicki-stepping-down-neal-mohan-google |url-status=live|access-date=February 16, 2023}}</ref> Wojcicki died a year and a half later, on August 9, 2024.<ref>{{Cite web |last=Afshar |first=Paradise |date=2024-08-10 |title=Susan Wojcicki, former YouTube CEO, dies at 56 {{!}} CNN Business |url=https://edition.cnn.com/2024/08/10/business/susan-wojcicki-obit/index.html |url-status=live |archive-url=https://archive.today/20240810100727/https://edition.cnn.com/2024/08/10/business/susan-wojcicki-obit/index.html |archive-date=2024-08-10 |access-date=2024-10-19 |website=CNN |language=en}}</ref>
 In late October 2023, YouTube began cracking down on the use of [[ad blocker]]s on the platform. Users of ad blockers may be given a pop-up warning saying "Video player will be blocked after 3 videos". Users of ad blockers are shown a message asking them to allow ads or inviting them to subscribe to the ad-free [[YouTube Premium]] subscription plan. YouTube says that the use of ad blockers violates its terms of service.<ref>{{Cite web|title=Allow ads on videos that you watch - YouTube Help |url=https://support.google.com/youtube/answer/14129599?hl=en |website=[[Google News]]|archive-date=November 9, 2023 |archive-url=https://web.archive.org/web/20231109171547/https://support.google.com/youtube/answer/14129599?hl=en|url-status=live|access-date=November 9, 2023}}</ref><ref>{{Cite magazine |last=Dave |first=Paresh |title=YouTube's Crackdown Spurs Record Uninstalls of Ad Blockers |language=en-US |magazine=Wired |url=https://www.wired.com/story/youtubes-ad-blocker-crackdown-spurs-record-uninstalls/ |issn=1059-1028 |archive-date=November 9, 2023 |archive-url=https://web.archive.org/web/20231109171547/https://www.wired.com/story/youtubes-ad-blocker-crackdown-spurs-record-uninstalls/ |url-status=live|access-date=November 9, 2023}}</ref>
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 {{Main|YouTube TV}}
 [[File:YouTube TV logo.svg|thumb|Logo of YouTube TV]]
-On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced YouTube TV, an [[over-the-top media service|over-the-top]] [[multichannel video programming distributor|MVPD]]-style subscription service that would be available for United States customers at a price of US$65 per month. Initially launching in five major markets ([[New York City]], [[Los Angeles]], [[Chicago]], [[Philadelphia]] and [[San Francisco]]) on April 5, 2017,<ref>{{cite news |title=YouTube TV launches today. It has some cool features and some big drawbacks |url=https://www.latimes.com/business/hollywood/la-fi-ct-youtube-tv-20170405-story.html |agency=Associated Press |newspaper=[[Los Angeles Times]] |date=April 5, 2017 |access-date=April 24, 2017}}</ref><ref>{{cite web |title=YouTube Is Officially in the Live TV Game Now |url=https://gizmodo.com/youtube-is-officially-in-the-live-tv-game-now-1794049030 |first=Christina |last=Warren |website=[[Gizmodo]] |publisher=Gizmodo Media Group |date=April 5, 2017 |access-date=April 24, 2017}}</ref> the service offers live streams of programming from the five major broadcast networks ([[American Broadcasting Company|ABC]], [[CBS]], [[The CW]], [[Fox Broadcasting Company|Fox]] and [[NBC]], along with selected [[MyNetworkTV]] affiliates and [[independent station]]s in certain markets), as well as approximately 60 cable channels owned by companies such as [[The Walt Disney Company]], [[Paramount Global]], [[Fox Corporation]], [[NBCUniversal]], [[Allen Media Group]] and [[Warner Bros. Discovery]] (including among others [[Bravo (American TV network)|Bravo]], [[USA Network]], [[Syfy]], [[Disney Channel]], [[CNN]], [[Cartoon Network]], [[E!]], [[Fox Sports 1]], [[Freeform (TV channel)|Freeform]], [[FX (TV channel)|FX]] and [[ESPN]]).<ref name="bbc-yttv">{{cite news |title=YouTube takes on cable with new TV service |url=https://www.bbc.com/news/technology-39124092 |first=Dave |last=Lee |publisher=BBC |date=March 1, 2017 |access-date=March 1, 2017}}</ref><ref name="fortune-yttv">{{cite news |url=https://fortune.com/2017/02/28/youtube-tv-live-streaming-subscription/ |title=Meet YouTube TV: Google's Live TV Subscription Service |first=Tom Jr |last=Huddleston |work=Fortune |date=March 1, 2017 |access-date=March 1, 2017}}</ref>
+On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced YouTube TV, an [[over-the-top media service|over-the-top]] [[multichannel video programming distributor|MVPD]]-style subscription service that would be available for United States customers at a price of US$65 per month. Initially launching in five major markets ([[New York City]], [[Los Angeles]], [[Chicago]], [[Philadelphia]] and [[San Francisco]]) on April 5, 2017,<ref>{{cite news |title=YouTube TV launches today. It has some cool features and some big drawbacks |url=https://www.latimes.com/business/hollywood/la-fi-ct-youtube-tv-20170405-story.html |agency=Associated Press |newspaper=[[Los Angeles Times]] |date=April 5, 2017 |access-date=April 24, 2017}}</ref><ref>{{cite web |title=YouTube Is Officially in the Live TV Game Now |url=https://gizmodo.com/youtube-is-officially-in-the-live-tv-game-now-1794049030 |first=Christina |last=Warren |website=[[Gizmodo]] |publisher=Gizmodo Media Group |date=April 5, 2017 |access-date=April 24, 2017}}</ref> the service offers live streams of programming from the five major broadcast networks ([[American Broadcasting Company|ABC]], [[CBS]], [[The CW]], [[Fox Broadcasting Company|Fox]] and [[NBC]], along with selected [[MyNetworkTV]] affiliates and [[independent station]]s in certain markets), as well as approximately 60 cable channels owned by companies such as [[The Walt Disney Company]], [[Paramount Global]], [[Fox Corporation]], [[NBCUniversal]], [[Allen Media Group]] and [[Warner Bros. Discovery]] (including among others [[Bravo (American TV network)|Bravo]], [[USA Network]], [[Syfy]], [[Disney Channel]], CNN, [[Cartoon Network]], [[E!]], [[Fox Sports 1]], [[Freeform (TV channel)|Freeform]], [[FX (TV channel)|FX]] and [[ESPN]]).<ref name="bbc-yttv">{{cite news |title=YouTube takes on cable with new TV service |url=https://www.bbc.com/news/technology-39124092 |first=Dave |last=Lee |publisher=BBC |date=March 1, 2017 |access-date=March 1, 2017}}</ref><ref name="fortune-yttv">{{cite news |url=https://fortune.com/2017/02/28/youtube-tv-live-streaming-subscription/ |title=Meet YouTube TV: Google's Live TV Subscription Service |first=Tom Jr |last=Huddleston |work=Fortune |date=March 1, 2017 |access-date=March 1, 2017}}</ref>
 Subscribers can also receive premium cable channels (including [[HBO]] (via a combined [[Max (streaming service)|Max]] add-on that includes in-app and log-in access to the service), [[Cinemax]], [[Showtime (TV network)|Showtime]], [[Starz]] and [[MGM+]]) and other subscription services (such as [[NFL Sunday Ticket]], [[MLB.tv]], [[NBA League Pass]], [[Curiosity Stream]] and [[Fox Nation]]) as optional add-ons for an extra fee, and can access [[YouTube Premium]] original content.<ref name="bbc-yttv"/><ref name="fortune-yttv"/> In September 2022, YouTube TV began allowing customers to purchase most of its premium add-ons (excluding certain services such as NBA League Pass and [[AMC+]]) without an existing subscription to its base package.<ref>{{cite web|title=YouTube TV Launches New Option to Purchase Channel Add-Ons Without a Base Plan|url=https://thestreamable.com/news/youtube-tv-launches-new-option-to-purchase-add-ons-without-a-base-plan|author=Jason Gurwin|website=The Streamable|date=September 27, 2022}}</ref>