Peanut Research and Promotion Board
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Peanut Research and Promotion Board (National Peanut Board, NPB) is responsible for managing the peanut checkoff program. It focuses on increasing peanut consumption, research for product development, and promoting the health benefits of peanuts to consumers.
Mission
The NPB's mission is to strengthen the economic position of U.S. peanut growers by driving demand for peanuts. This involves conducting research into new peanut varieties, uses, and health benefits, promoting peanuts through advertising, and educating consumers about the nutritional value of peanuts.[1]
Parent organization
The Peanut Research and Promotion Board operates under the Agricultural Marketing Service (AMS) of the United States Department of Agriculture (USDA), which oversees various marketing and regulatory programs for agricultural products.[2]
Legislation
The board was established under the Commodity Promotion, Research, and Information Act of 1996, which mandates the collection of assessments from peanut producers to fund promotion and research activities.[3]
Partners
- Peanut growers and handlers
- Research institutions
- Health and nutrition organizations
- Food manufacturers[4]
Number of employees
The board consists of 12 members, appointed by the USDA Secretary, representing the major peanut-producing states.
Organization structure
Members are selected to represent different aspects of the peanut industry, ensuring broad representation.
Leader
The board is led by a Chair, who directs its activities and represents the board's interests.
Divisions
The board does not have formal divisions but operates through:
- Various committees focusing on research, promotion, and consumer education.
List of programs
- Research into peanut quality, health benefits, and new products
- Promotion campaigns targeting consumers and foodservice industries
- Educational initiatives about the nutritional value of peanuts
Last total enacted budget
The NPB manages approximately $9.5 million annually from checkoff assessments.[5]
Staff
The board does not maintain dedicated staff; it is supported by AMS personnel and may hire external contractors for specific projects.
Funding
Funding for the NPB comes from a mandatory assessment on domestic peanut producers, set at $3.55 per ton for Segregation 1 peanuts and $1.25 per ton for Segregation 2 and 3 peanuts.
Services provided
The NPB provides services aimed at increasing peanut demand through research, promotion, and education, emphasizing peanuts' nutritional profile and versatility in food products.
Regulations overseen
While not directly overseeing regulations, the NPB's activities are subject to USDA oversight to ensure compliance with the Commodity Promotion, Research, and Information Act.
Headquarters address
100 Snapfinger Drive, Decatur, GA 30032, United States
History
Since its formation following the 1996 Act, the NPB has been key in promoting peanuts, supporting research, and expanding market opportunities for U.S. peanut producers, adapting to changes in consumer health trends and preferences.[6]
External links
References
- ↑ USDA Agricultural Marketing Service. "National Peanut Board". USDA AMS, https://www.ams.usda.gov/rules-regulations/peanut-board (accessed February 8, 2025).
- ↑ USDA Agricultural Marketing Service. "About AMS". USDA AMS, https://www.ams.usda.gov/about-ams (accessed February 8, 2025).
- ↑ USDA Agricultural Marketing Service. "National Peanut Board". USDA AMS, https://www.ams.usda.gov/rules-regulations/peanut-board (accessed February 8, 2025).
- ↑ USDA Agricultural Marketing Service. "National Peanut Board". USDA AMS, https://www.ams.usda.gov/rules-regulations/peanut-board (accessed February 8, 2025).
- ↑ USDA Agricultural Marketing Service. "National Peanut Board". USDA AMS, https://www.ams.usda.gov/rules-regulations/peanut-board (accessed February 8, 2025).
- ↑ USDA Agricultural Marketing Service. "National Peanut Board". USDA AMS, https://www.ams.usda.gov/rules-regulations/peanut-board (accessed February 8, 2025).