Cattlemen's Beef Promotion and Research Board
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Cattlemen's Beef Promotion and Research Board (CBB) is an industry-funded entity established to manage the Beef Checkoff Program. It focuses on enhancing the market for beef products by investing in research, promotion, and consumer education initiatives to increase the demand for beef both domestically and internationally.
Mission
The CBB's mission is to drive demand for beef through strategic initiatives in promotion, research, and consumer education. Their efforts are aimed at ensuring the beef industry remains vibrant, sustainable, and profitable by aligning with consumer preferences and nutritional science.[1]
Parent organization
The CBB operates under the Agricultural Marketing Service (AMS) of the United States Department of Agriculture (USDA), which oversees various marketing and regulatory services for agricultural products.[2]
Legislation
The board was established by the Beef Promotion and Research Act of 1985, which mandates a checkoff program where each cattle sale contributes to funding beef promotion and research activities.[3]
Partners
- Beef producers and importers
- State Beef Councils
- Research institutions
- Marketing and advertising agencies[4]
Number of employees
The board consists of 99 members appointed by the USDA Secretary, representing cattle producers, importers, and various geographic regions.
Organization structure
The board includes members from all aspects of beef production, ensuring a comprehensive approach to the industry's needs.
Leader
The board is led by a Chairperson, elected by the members to serve as the principal spokesperson and leader.
Divisions
While there are no formal divisions, the board may form committees for:
- Promotion
- Research
- Consumer Information
List of programs
- "Beef. It's What's For Dinner." campaign
- Beef Quality Assurance Program
- Research into beef nutrition, health, and production methods
Last total enacted budget
The board manages approximately $42 million annually from checkoff assessments, with the last reported budget aligning with this figure.[5]
Staff
The CBB does not have direct employees; it is supported by staff from AMS and may also hire external contractors for specific projects.
Funding
Funding for the CBB comes from a mandatory $1 per head assessment on all cattle sold in the U.S., with matching contributions from importers.
Services provided
The board provides services focused on increasing beef demand through promotion, research into sustainable beef production, and educating consumers about beef's nutritional value.
Regulations overseen
While not directly overseeing regulations, the CBB's activities are subject to USDA oversight to ensure compliance with the Beef Promotion and Research Act.
Headquarters address
1400 Independence Ave SW, Washington, DC 20250, United States
History
Since its inception in 1986, following the Beef Promotion and Research Act, the CBB has been instrumental in strengthening the U.S. beef industry through its programs, adapting to consumer trends and scientific advancements.[6]
External links
References
- ↑ USDA Agricultural Marketing Service. "Cattlemen's Beef Board". USDA AMS, https://www.ams.usda.gov/rules-regulations/beef-promotion-and-research-board (accessed February 8, 2025).
- ↑ USDA Agricultural Marketing Service. "About AMS". USDA AMS, https://www.ams.usda.gov/about-ams (accessed February 8, 2025).
- ↑ USDA Agricultural Marketing Service. "Beef Promotion and Research Board". USDA AMS, https://www.ams.usda.gov/rules-regulations/beef-promotion-and-research-board (accessed February 8, 2025).
- ↑ USDA Agricultural Marketing Service. "Beef Promotion and Research Board". USDA AMS, https://www.ams.usda.gov/rules-regulations/beef-promotion-and-research-board (accessed February 8, 2025).
- ↑ USDA Agricultural Marketing Service. "Beef Promotion and Research Board". USDA AMS, https://www.ams.usda.gov/rules-regulations/beef-promotion-and-research-board (accessed February 8, 2025).
- ↑ USDA Agricultural Marketing Service. "Beef Promotion and Research Board". USDA AMS, https://www.ams.usda.gov/rules-regulations/beef-promotion-and-research-board (accessed February 8, 2025).