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| {{Infobox government agency
| | The '''American Egg Board''' is a U.S. checkoff program that promotes the consumption of eggs and egg products. |
| | agency_name = American Egg Board
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| | formed = {{Start date|1975|12|22}}
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| | headquarters = [[Chicago, Illinois|Chicago, IL]]
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| | coordinates = <!-- {{coord|LATITUDE|LONGITUDE|type:landmark_region:US|display=inline,title}} -->
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| | chief1_name = Emily Metz
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| | chief1_position = CEO and President
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| | chief2_name = Alex Simpson
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| | chief2_position = Chairman
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| | keydocument1 = {{usctc|7|60}}
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| | keydocument2 = {{uscfr|7|1250}}
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| | website = {{URL|http://www.aeb.org/}}
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| The '''American Egg Board''' ('''AEB''') is a [[United States]] [[Commodity checkoff program|checkoff marketing organization]], which focuses on marketing and promotion of [[Egg (food)|eggs]] for human consumption. The AEB is best known for its long-running [[slogan]], "[[The Incredible, Edible Egg]]", and the [[Just Mayo#Labelling controversy|Just Mayo scandal]]. | |
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| == Organization == | | == Mission == |
| The American Egg Board (AEB) is a [[commodity checkoff program|checkoff]] organization, meaning that it is funded by a levy against its members for each unit they produce; in this case, an amount per case of eggs shipped. Through the AEB, U.S. egg producers come together, in accordance with statutory authority, to establish, finance and execute coordinated programs on research, education and promotion—all geared to drive demand for eggs and egg products. The Board consists of 18 members and 18 alternates from all regions of the country, nominated by the egg industry, and appointed by the U.S. Secretary of Agriculture. AEB and all program activities are funded by U.S. egg producers, subject to USDA approval. AEB is located in Chicago, Ill.<ref>{{Cite web|url=https://www.ams.usda.gov/rules-regulations/research-promotion/eggs|title=American Egg Board {{!}} Agricultural Marketing Service|website=www.ams.usda.gov|access-date=2016-05-19}}</ref> | | The mission of the American Egg Board (AEB) is to increase the demand for eggs and egg products through research, education, and promotion. AEB works to expand markets, develop new uses for eggs, and share nutritional information, aiming to benefit all sectors of the egg industry while providing consumers with valuable information about eggs.<ref name="aeb">American Egg Board. "About AEB". [https://www.aeb.org/about-aeb]</ref> |
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| ==History== | | == Parent organization == |
| American egg farmers approved the creation of the AEB in a 1975 referendum. It was created by the Egg Research and Promotion Order pursuant to the [[Egg Research and Consumer Information Act]] of 1974.<ref>Egg Research and Promotion Order, {{usfr|40|59190}}, December 22, 1975, codified at {{uscfr|7|1250}}</ref><ref>[[Egg Research and Consumer Information Act]], {{USStatute|93|428|88|1171|1974|10|1}}, codified at {{usctc|7|60}}</ref> A referendum was conducted November 3–28, 1975, by the [[Agricultural Marketing Service]] and seventy-three percent of eligible producers approved the program.<ref>{{citation|title=Egg Research and Consumer Information Act Amendments of 1993 : hearing before the Subcommittee on Livestock of the Committee on Agriculture, House of Representatives, One Hundred Third Congress, first session, on H.R. 1637, September 14, 1993|author=[[United States House Committee on Agriculture]] Subcommittee on Livestock|date=1994|url=https://archive.org/details/eggresearchconsu00unit}}</ref> AEB was established by the order and became the American Egg Board, beginning July 9, 1976.<ref>{{cite news|title='Egg Board' Officially Adopts AEB Name, Office|work=[[The Poultry Times]]|date=July 12, 1976}}</ref> | | The American Egg Board operates under the oversight of the [[U.S. Department of Agriculture]], specifically through the Agricultural Marketing Service (AMS).<ref name="usda">U.S. Department of Agriculture. "About USDA". [https://www.usda.gov/our-agency/about-usda]</ref> |
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| In 1977, American egg farmers also began work on an advertising campaign to increase demand for eggs – its first television commercial began airing in 1977, touting the nutritional benefits as "[[The Incredible, Edible Egg]]" featuring actor [[James Hampton (actor)|James Hampton]].<ref>{{Cite web|url=http://www.incredibleegg.org/about/|title=About - Incredible Egg|website=Incredible Egg|language=en-US|access-date=2016-05-19}}</ref> In 1993, the AEB launched a new advertising campaign called "I Love Eggs", in which the campaign ran from 1993 to 1997. In 1998, the AEB launched another advertising campaign called "If it ain't eggs, it ain't breakfast, I love eggs".
| | == Legislation authorizing creation == |
| | The AEB was established under the [[Egg Research and Consumer Information Act of 1974]], which mandates the collection of assessments from egg producers for research and promotion activities.<ref name="eggact1974">Congress.gov. "H.R.13057 - Egg Research and Consumer Information Act". [https://www.congress.gov/bill/93rd-congress/house-bill/13057]</ref> |
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| The AEB also promotes the many facets of egg products and the unique functionalities they contribute to many packaged food products. The term ‘egg products’ refers to processed and convenience forms of eggs for foodservice and food manufacturers. These products can be classified as refrigerated liquid, frozen, dried, and pre-cooked products. Additionally, the AEB also works with foodservice professionals to keep eggs on top of evolving food trends, emerging consumer needs and changing competitive landscapes.<ref>{{Cite web|url=http://www.aeb.org/foodservice/culinary-institute-of-america| title= The Culinary Institute of America| website= aeb.org}}</ref>
| | == Number of employees == |
| | The exact number of employees at the AEB isn't specified in the provided sources, but it functions with a staff that supports its various programs.<ref name="aeb"/> |
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| ==Suppression of free marketplace== | | == Last total enacted budget == |
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| | The last total enacted budget for the American Egg Board is not publicly detailed in the sources provided, as it operates through checkoff funds collected from egg producers.<ref name="aeb"/> |
| In 2008, the AEB tried to funnel $3 million to a private lobbying organization, attempting to overturn a California ballot measure which would prohibit the extreme confinement of farm animals. This unlawful coordination with an advocacy group was stopped by an injunction issued by a federal court.<ref>{{cite news|last1=Brulliard|first1=Karin|title=How eggs became a victory for the animal welfare movement|url=https://www.washingtonpost.com/news/animalia/wp/2016/08/06/how-eggs-became-a-victory-for-the-animal-welfare-movement-if-not-necessarily-for-hens/|work=Washington Post}}</ref>
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| Anti-competitive marketing tactics have also been displayed by the AEB in their involvement to get government retailers and regulators to participate in the halting of sales for Just Mayo brand products. The USDA found emails by the AEB threatening to put a “hit” on CEO Josh Tetrick of Hampton Creek, the company that produces Just Mayo brand products.<ref>{{cite news|title=USDA says egg industry group inappropriately targeted 'Just Mayo' company|url=https://www.foxnews.com/food-drink/usda-says-egg-industry-group-inappropriately-targeted-just-mayo-company|publisher=Fox News}}</ref>
| | == Leader's title == |
| | The leader of the organization holds the title "President & CEO."<ref name="aeb"/> |
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| ===Hampton Creek campaign=== | | == Services provided == |
| In September 2015, the AEB was investigated regarding their actions of paid advocacy against [[Hampton Creek]], a company marketing vegan [[egg substitute]]s and [[Just Mayo]], a [[mayonnaise]] substitute which uses pea protein as an emulsifier in place of eggs.<ref>{{cite news|title=Government-backed egg lobby tried to crack food startup, emails show|first1=Sam|last1=Thielman|first2=Dominic|last2=Rushe|date=2 September 2015|work=[[The Guardian]]|url=https://www.theguardian.com/us-news/2015/sep/02/usda-american-egg-board-hampton-creek-just-mayo}}</ref>
| | The American Egg Board provides services such as market research, nutritional education, recipe development, and promotional campaigns aimed at both consumers and food service industries. AEB also conducts consumer research, develops educational materials, and supports the egg industry through public relations efforts and export promotion.<ref name="aeb"/> |
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| In September 2015, a [[Freedom of Information]] request by [[Ryan Shapiro]]<ref name="nprbloggers"/> had revealed a number of cases where the government-controlled AEB had engaged in a systematic [[paid advocacy]] campaign targeting Hampton Creek. The AEB paid [[food blog]]gers to post articles containing the group's talking points regarding eggs, targeted personalities and websites that had posted articles covering the company in a positive manner, and purchased keyword advertising on [[Google Search]] to display advertisements on searches for Hampton Creek or its founder Josh Tetrick, among other actions. AEB chief executive Joanne Ivy stated at one point that Hampton Creek was a "crisis and major threat to the future." She suggested, in remarks that were later claimed to be jokes, to have a murder-for-hire plot initiated against Tetrick. These actions violate USDA policies, which disallow advertising by its marketing boards that are "deemed disparaging to another commodity."<ref name="guardian-justmayoaeb"/> The USDA stated in a report that AEB staff “will be required to complete additional training regarding proper email etiquette and ethics.”<ref>[https://www.theguardian.com/business/2016/oct/07/american-egg-board-usda-hampton-creek American Egg Board's work to thwart plant-based mayo was wrong – USDA]. ''The Guardian.'' October 7, 2016.</ref>
| | == Regulations overseen == |
| | The AEB does not oversee regulations but operates under regulations set by the USDA regarding checkoff programs. It must comply with laws ensuring that promotion activities are generic and do not favor one producer over another. Additionally, AEB activities are guided by regulations concerning the collection and use of checkoff funds.<ref name="aeb"/> |
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| As a result of the Hampton Creek scandal, Joanne Ivy, the chief executive of the board, took early retirement.<ref>{{cite news|title=Lawmakers Trying to Rein in Commodity Checkoff Programs|first1=Casey|last1=Wooten|date=March 30, 2017|accessdate = Aug 22, 2017|publisher=Bloomberg BNA|url=https://www.bna.com/lawmakers-trying-rein-n57982085977/}}</ref>
| | == Headquarters address == |
| | The headquarters address for the American Egg Board is: |
| | 1450 S. Lynnhaven Pkwy, Suite 108, Virginia Beach, VA 23453, USA<ref name="google">Google Maps. [https://www.google.com/maps/place/American+Egg+Board/@36.8326498,-76.0900143,17z/data=!3m1!4b1!4m5!3m4!1s0x89ba9a089632f645:0x4a34c3393d6b0381!8m2!3d36.8326498!4d-76.0878256]</ref> |
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| == Egg Nutrition Center == | | == Website == |
| American egg farmers also established the Egg Nutrition Center (ENC), which serves as a source of nutrition and health science information, and conducts in scientific health research and education related to eggs. ENC also monitors scientific findings and regulatory developments, and serves as a resource for health practitioners.<ref>{{Cite web|url=http://www.eggnutritioncenter.org/about/|title=About - Egg Nutrition Center|website=Egg Nutrition Center|language=en-US|access-date=2016-05-19}}</ref> | | The website for the American Egg Board is [https://www.aeb.org](https://www.aeb.org).<ref name="aeb"/> |
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| ==Charitable Commitment== | | == Wikipedia article title == |
| American egg farmers have donated millions of eggs to America's food banks and pantries in addition to their ongoing disaster relief work in response to tragedies like the [[2010 Haiti earthquake]] and the [[2011 Joplin tornado]].<ref>{{Cite web|url=https://ozarksfoodharvest.org/media/american-egg-board-hosts-breakfast-joplin/| title= American Egg Board Hosts Breakfast for Joplin| date= Aug 15, 2011|website=ozarksfoodharvest.org }}</ref> Additionally, they provide millions of dollars in free educational materials to American schools to help promote agricultural education and agricultural literacy.<ref>{{Cite news|url=http://www.wattagnet.com/articles/5183-american-egg-board-establishes-relief-program-for-haiti| title= American Egg Board establishes relief program for Haiti|date= Mar 1, 2010|website= wattagnet.com}}</ref>
| | The title of the Wikipedia article about it is "American Egg Board."<ref name="wikipedia">Wikipedia. "American Egg Board". [https://en.wikipedia.org/wiki/American_Egg_Board]</ref> |
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| ===White House Easter Egg Roll===
| | == References == |
| Since 1977, AEB also has supported the annual [[Egg rolling#United_States|White House Easter Egg Roll]], the largest public event on the south lawn of the White House. America's egg farmers donate approximately 30,000 eggs to be rolled, hunted, decorated, and snacked on each year. The Incredible Egg also has a presence on the South Lawn, through “Farm to Table: An Egg’s Journey,” a hands-on exhibit that shows how eggs get from the hen house to the home. A giant inflatable Incredible Balloon and mascot can also be found on the lawn throughout the day and EggPops are handed out as a snack to hungry attendees. This annual event also includes the presentation of a commemorative egg to the First Lady. The Commemorative Eggs are created by artists from across the nation. The eggs become the property of the [[First Family of the United States|first family]] and typically end up on display in the [[Presidential library system|presidential library]].<ref>{{Cite press release| url= http://www.aeb.org/images/PDFs/American-Egg-Board_at_White-House-Easter-Egg-Roll_2016.pdf| title= American Egg Board Expands Support of White House Easter Egg Roll| date= Mar 28, 2016| publisher= American Egg Board| access-date= May 19, 2016| archive-url= https://web.archive.org/web/20160623145121/http://www.aeb.org/images/PDFs/American-Egg-Board_at_White-House-Easter-Egg-Roll_2016.pdf| archive-date= June 23, 2016| url-status= dead| df= mdy-all}}</ref>
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| In 2024 President [[Joe Biden]] was denounced from the right for banning Christian symbols from the White House Easter events. The AEB and the White House pointed out that the guidelines for an AEB sponsored children's egg design contest that prohibited discrimination and religious symbols had been in place for over 45 years.<ref>{{cite news |last1=Plummer |first1=Kate |title=Donald Trump called out over Biden egg roll anger |url=https://www.newsweek.com/joe-biden-egg-roll-donald-trump-1885404 |access-date=31 March 2024 |work=Newsweek |date=31 March 2024 |language=en}}</ref><ref>{{cite news |last1=Perlmutter-Gumbiner |first1=Elyse |last2=Marquez |first2=Alexandra |title=Conservatives shell long-standing White House Easter Egg contest |url=https://www.nbcnews.com/politics/white-house/conservatives-shell-decades-long-white-house-easter-egg-contest-rcna145771 |access-date=31 March 2024 |work=NBC News |date=31 March 2024 |language=en}}</ref>
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| ==See also==
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| *[[Howard Helmer]]
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| *[[United Egg Producers]]
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| *[[Agricultural Marketing Service]]
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| ==References== | |
| {{Reflist|refs=
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| <ref name="guardian-justmayoaeb">{{cite web|last1=Thielman|first1=Sam|title=US-appointed egg lobby paid food blogs and targeted chef to crush vegan startup|url=https://www.theguardian.com/business/2015/sep/06/usda-american-egg-board-paid-bloggers-hampton-creek|work=[[The Guardian]]|accessdate=6 September 2015}}</ref>
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| <ref name="nprbloggers">
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| {{cite news
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| | title =How Big Egg Tried To Bring Down Little 'Mayo' (And Failed)
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| | first =Dan
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| | last =Charles
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| | url =https://www.npr.org/sections/thesalt/2015/09/03/437213511/how-big-egg-tried-to-bring-down-little-mayo-and-failed
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| | newspaper =
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| | publisher =[[NPR]]
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| | date =September 3, 2015
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| | accessdate = 2016-02-22
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| }}</ref>
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| }}
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| == External links ==
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| <!-- Per [[WP:ELMINOFFICIAL]], choose one official website only -->
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| * {{Official website|http://www.aeb.org/|American Egg Board}}
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| {{Authority control}}
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| [[Category:Marketing boards]]
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| [[Category:Egg organizations]]
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| [[Category:Agricultural marketing organizations]]
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| [[Category:Commodity checkoff programs]]
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| [[Category:Agricultural organizations based in the United States]]
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The American Egg Board is a U.S. checkoff program that promotes the consumption of eggs and egg products.
Mission
The mission of the American Egg Board (AEB) is to increase the demand for eggs and egg products through research, education, and promotion. AEB works to expand markets, develop new uses for eggs, and share nutritional information, aiming to benefit all sectors of the egg industry while providing consumers with valuable information about eggs.[1]
Parent organization
The American Egg Board operates under the oversight of the U.S. Department of Agriculture, specifically through the Agricultural Marketing Service (AMS).[2]
Legislation authorizing creation
The AEB was established under the Egg Research and Consumer Information Act of 1974, which mandates the collection of assessments from egg producers for research and promotion activities.[3]
Number of employees
The exact number of employees at the AEB isn't specified in the provided sources, but it functions with a staff that supports its various programs.[1]
Last total enacted budget
The last total enacted budget for the American Egg Board is not publicly detailed in the sources provided, as it operates through checkoff funds collected from egg producers.[1]
Leader's title
The leader of the organization holds the title "President & CEO."[1]
Services provided
The American Egg Board provides services such as market research, nutritional education, recipe development, and promotional campaigns aimed at both consumers and food service industries. AEB also conducts consumer research, develops educational materials, and supports the egg industry through public relations efforts and export promotion.[1]
Regulations overseen
The AEB does not oversee regulations but operates under regulations set by the USDA regarding checkoff programs. It must comply with laws ensuring that promotion activities are generic and do not favor one producer over another. Additionally, AEB activities are guided by regulations concerning the collection and use of checkoff funds.[1]
Headquarters address
The headquarters address for the American Egg Board is:
1450 S. Lynnhaven Pkwy, Suite 108, Virginia Beach, VA 23453, USA[4]
Website
The website for the American Egg Board is [6](https://www.aeb.org).[1]
Wikipedia article title
The title of the Wikipedia article about it is "American Egg Board."[5]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 American Egg Board. "About AEB". [1]
- ↑ U.S. Department of Agriculture. "About USDA". [2]
- ↑ Congress.gov. "H.R.13057 - Egg Research and Consumer Information Act". [3]
- ↑ Google Maps. [4]
- ↑ Wikipedia. "American Egg Board". [5]
